Karl Lagerfeld returns to Pitti in January (#1686241)

The Karl Lagerfeld house returns to Pitti, the most important men's fashion fair, in January and promises an acoustic performance by the brand's ambassador, Victor Ray.

The Amsterdam-based fashion house is planning a unique immersive presentation that will encapsulate the brand's iconic heritage through experiential storytelling and custom décor.

“Returning to Pitti Uomo is a significant moment to invite our audience into the ever-evolving world of Karl,” said Pier Paolo Righi, CEO of Karl Lagerfeld.

The next edition of the famous fashion show, Pitti 107, which will feature two gala shows by rising Japanese tailoring brand Setchu and MM6 Maison Margiela, will take place in Florence, Italy, from January 14 to 17, 2025 .

“Our presentation is a testament to Karl's iconic legacy and visionary spirit, and serves as a bridge between the rich inspiration he left us and the exciting future we are shaping. “It is an opportunity to deepen connections with those who already embrace your world and generate new relationships with people who share your bold passion for creativity, individuality and the extraordinary,” Righi added.

The invitation-only KL event will take place on January 15 from 3 to 5 pm Guests will be able to enjoy an exclusive live acoustic performance by Victor Ray, the British singer and rising star who is menswear ambassador for Karl Lagerfeld and is currently on a sold-out tour across Europe.

Located in the bustling Sala della Scherma, one of the key hubs of the fair, the Karl Lagerfeld and Karl Lagerfeld Jeans presentation will showcase the full spectrum of menswear collections, complemented by a curated selection of womenswear with core DNA that underlines the elevated offering. of the brand. There is also a specific focus on white shirts, a key component in founder Karl's wardrobe, a quintessential design and a distinctive element in the brand's heritage.

The space will also showcase a selection of Fall-Winter 2025 collections, including eyewear, footwear and accessory styles. Visible from its striking exterior, the stand will strongly reflect Karl Lagerfeld's distinctive codes.

Bold and expressive, the minimalist black and white design will explore the dichotomies that Karl himself loved. The presentation will also offer an exclusive preview of the Spring/Summer 2025 campaign, starring TikTok sensation and male model Calum Harper.

Founded half a century ago by the late, great Karl Lagerfeld, the house is led today by creative director Hun Kim; supported by members of the Karl family, such as brand ambassador and product consultant Sebastien Jondeau, and sustainability ambassador Amber Valletta, among others.

Karl Lagerfeld currently retails in over 200 stores worldwide, including wholesale partners and premium franchisees, with key locations in Paris, London, Munich, Dubai and Shanghai. The brand also has a strong digital presence in Europe, the Middle East, Asia and on its flagship Karl.com.