K-Way has windbreakers dancing to techno music for fall 2024 – World Water Day


The conversation about outside and inside and how both can translate into clothing appropriate for both is going strong in Milan.

For K-Way, it was a chance to pair his sportswear with business attire, including crisp white shirts with ties, ballgown-style skirts, corsetry, and protective outdoor gear.

In a backstage meeting before the show, Lorenzo Boglione, vice president of sales at parent company BasicNet, said the brand's shows, held once a year during the fall season, are experimental versions of its key codes.

Tonal and color-blocked looks in signature hues, from deep red and Klein blue to army green and icy gray, dominated the layered show.

Outerwear was twisted and turned into something more, from inside-out jackets that became side-slit skirts paired with padded corsets, to mid-layer technical knitwear stretched into floor-length bodycon dresses. Boys could easily ride through a snowstorm in elongated, quilted anoraks with faux fur hoodies and reveal a magenta shirt, tie, and tailored pants underneath in time for a corporate meeting.

Velvet quilting, a new diamond quilting and the use of wool incorporated into long parkas were compelling commercial pieces that built the brand's core offering.

In the center of the all-white box, K-Way's signature jackets inflated and billowed to the sound of techno music, an installation by artist Anna Franceschini.

The display was mostly a brand statement, and a fun one.

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