Juana Martin highlights religious fervor at the Paris Haute Haute Couture Week

The Cordovan brand returns to take the Andalusian tradition to the Parisian haute couture week. The Paris University 1 Pantheon-Sorbonne, in the heart of the fifth district, organized on July 8, the parade of the seventh couture collection of the firm founded by Juana Martín, in which the creator presented his proposals for the fall/winter 2025-26.

Through this parade, which shared the day with companies such as Chanel, Stéphane Rolland and Giorgio Armani Privé, the designer continues to consolidate his presence in the Parisian circuit, claiming his Andalusian roots through a narrative full of symbolism.

Called “Fervor”, the new collection evoked one of the deepest traditions in southern Spain: Holy Week. The processions, the Christ and the virgins, the rain of petals and the golden ornaments served as a starting point for a sober and solemn proposal, in which Black Ruan, the fabric is usually used in the manufacture of the Nazarene tunics, acquired a main role. The designs were strongly inspired by the religious devotion and the images of the brotherhood, with details that remembered characteristic elements of the processions, such as the belts of the penitents or the sacred powers.

“We wanted to bring the tradition and crafts of Andalusia, with its art and with a totally different vision, which shows everything that is a Holy Week, with art, the spirit of the brotherhood, Goldsmithing. It is a very important time and I want people to have lived from the feeling, which is what we always try to evoke the firm,” said the designant fashionnet.com Backsting.com Backsting.com Backstage, minutes after the Parade.

Among the styles presented on the catwalk, the opening appearance stood out, in which he incorporated a crucified Christ made with strings; a completely covered silhouette, in clear allusion to floral rain on the steps; Or a series of finished styles with gold -made golden details and virgin headdresses. All this accompanied by a staging marked by the rhythm of an imposing Easter march, underlining the mystical spirit of the proposal.

As for footwear, the firm was based on the talent of Italian designer Francesca Bellavita, who designed a series of artisanal shoes. Similarly, Juana Martín once again had the support of the Malaga Fashion Brand collective.

“It has been a very exciting day in every way,” concluded the designer, who had received only a few hours before, in the midst of the preparation of the parade, the news that has been awarded the National Fashion Design Award Award 2025, granted by the Ministry of Culture.

Founded in 1999, the firm Juana Martín takes another step in its consolidation as a reference brand, claiming the Andalusian tradition and female empowerment through its bold and artistic designs. Looking towards the future, its goal is to continue growing with the opening of a new boutique located in Miami, scheduled for December, or the presentation of an exhibition at the New York Metropolitan Museum, which will see the light in November 2026.