“If you ask our kids, they'll say we spend too much time on weekends going to galleries,” said Joseph's co-creative director, Frederik Dyhr, during a tour with his wife and design partner, Anna Lundback Dyhr.
“We both firmly believe that the world of fashion does not just revolve around clothing, but is much more intertwined with the disciplines of design and art,” he added.
In the past, these two art lovers were inspired by the works of minimalist artist Donald Judd and abstract sculptor Richard Serra. For spring 2025, they were inspired by the work of architect and furniture designer Alexander Girard, who played with abstract patterns.
“It's always about dualities and juxtapositions, and this time we wanted the utilitarian to meet the feminine,” Anna said.
The pair extended Joseph's signature black and white stripes to a shirtdress and coat, and added thick beige lines to the mix, giving the designs a sharp geometric edge and a stronger point of view.
The palette may have been full of bold, bold colors, but the fabrics were soft and light: A jet black coat was made of stretch leather, while a relaxed sky blue suit came collarless and with a long, thin belt. An ivory cashmere scarf and coat were too pristine to wear except for a photo shoot.
The couple's artistic instincts also came through in the square pocket details, argyle prints that faded from light camel to white, and mosaics done in two-tone satin.
