John Smedley becomes a brand member and key sponsor of Great British Wool Revival

The British Heritage Knitwear John Smedley brand and the British Lora Great Revival (GBWR) are joining “to defend the British wool.”

The association will see a series of marketing, education, community and industrial initiatives that involve John Smedley and will be visible in their campaigns, as well as for threads and patterns to be available for consumers to believe their own pieces for the first time in their history.

GBWR is a support and narration project launched last year by Think Tank Boundable and originally partnered with Yox Net-A-Porter.

It is part of a broader movement through fashion that sees the natural materials promoted as a more friendly option with the environment and also see more and more companies that adopt the local supply.

GBWR said Wool “is perfectly positioned to play a fundamental role in sustainable and regenerative fashion systems, and to support local economies, from rural farmers to designers and companies of all sizes.”

More than 200 companies have joined to date, since “it aims to support the collective ambition to increase the absorption of British wool.”

As the oldest point clothing manufacturer in the world that also focuses on the benefits of British crafts on its manufacture, it is not surprising that John Smedley is now deeply involved.

The brand introduced the British wool in 2015 and has become a pillar of limited editing winter collections and the limited edition, “showing the best of the British sheep, including the herrades of Leicester and Cheviot races, cornwall ducat wool, Alpaca and Guanaco Fibers”.

Use the machine for the tissues of the machine made in its factory in Lea Mills, Matlock and also for hand -hand pieces by individual artisans that take more than 100 hours to weave.

So what will your GBWR involve? The collaboration that covers this year and the next one will see the British wool platform in a variety of projects. For example, working together with Derby museums, John Smedley's sustainable school uniform aims to educate young people about the benefits of British wool, allowing students to create the sweater of the school of the future.

And its winter campaign will show the abilities of British wool through commercial products with a machon and handcatched and unique pieces, “allowing the audience to get involved with the textiles and stories of farmers, spinners and fabrics within these processes.”

As mentioned, this will also mark the first time that John Smedley makes their threads and knitting patterns available to allow consumers to make their own sustainable sweater.

Meanwhile, next spring, John Smedley and GBWR will join for the United Kingdom wool conference in association with the King Foundation “to address current challenges and potential opportunities for British wool, with the aim of providing more brands with support in the development of collections with Aw26 British wool”.

The company's MD, Jess McGuire-Dudley, said: “For more than 10 years since I joined the John Smedley company, we have been defending the British wool in our collections, and from that moment our use of British wool has grown in more than 50%, I am delighted that one of my first acts as managing director is the support of our wonderful fiber Wool to ensure that the tools industry is more important.

“We saw how much our offer resonated to support brands with British manufacturing by opening our manufacturing of third parties, and would urge these brands that now also look for British wool to create truly traceable collections full of origin. Together, we can expect the wonderful traditions and crafts of the United Kingdom when supporting the many artisans in the farm, design, design, manufacturing and many areas.” “

And the founder of the Round Fashion Table, Tamara Cincik, added: “The great Renaissance of the British wool is a timely initiative, which we create to connect a farm systems gap to the designer and the industry. This supports the fantastic program of modern artisans for the foundation of the king and aligns with our shared values ​​of the local, textile and better of the British supply chains. We are delighted to be delighted with John Smithy Wedley to continue our important work and time of origin.