John Richmond stops appearing in Milan, opts for London

Goodbye Milan. The John Richmond label, owned by the Napolitano Arav fashion group, has decided Arav. , which bought the label in 2016.

Marano, founder of the group that also has the labels Silvian Heach, Trussardi Junior and Marcobologna, said that “we were never welcome in Milan.” We try in all the senses to join the calendar, but I am tired of being humiliated. Choosing not accepting a brand like Richmond, an icon in the history of fashion, is a shame. We have submitted innumerable documents and formal requests, which have been ignored many times. The motivations given by the Italian fashion chamber in their answers were mere pretexts: that the brand is not properly distributed, or that is not at standard, when there are many useless things in Milan. “

Marano said that “it is humiliating that John is so little considered”, and that the British fashion coucil “has asked us to show in London several times, offering his support. On February 22 we will organize an event at the Tate Modern, a place that It is not available for many. ” John Richmond will present his new collection at the London Art Gallery, will also project a fashion movie and celebrate a party for the designer's home after 20 years.

The label with an atmosphere of punkish rocker became famous in the 2000s with its jeans inscribed with the 'rich' words. Now represents 80% of Arav's income, which were € 70 million in 2024.

AVAV has recently signed an association agreement with the signing of the EAU Mira Developments to build luxury houses, five -star hotels and exclusive coffees. The first will be built in Dubai, Abu Dhabi and Ras al Khaimah, followed by others in Oman and Russia. At the same time, “we are working for the Milan Furniture Fair, we present a new perfume, we exhibit in measure with our glasses and we will do it in Micam with footwear,” said Marano.

A business that covers everything that, from now on, will no longer have a showcase in Milan but in London, where John Richmond will be shown in June.