Italy's Prada presents a bold and elegant womenswear collection A/W 2024

The scenography of the Prada Fall/Winter 2024 womenswear show reflects the contradiction between our inner existence and our innate connection with the outside.

The collection integrates fashion with fragments of stories, in an exploration of notions of beauty, of a contemporary world made up of memories. There is a romance with the past. Knowledge of history not only informs the contemporary but defines it: clothing refers to different eras, other times, recontextualized synchronic echoes.

Prada's Fall/Winter 2024 womenswear show in Milan is a captivating exploration of the interplay between inner existence and our intrinsic connection to the outside. The collection weaves fashion with fragments of history, creating a tapestry of beauty and memory. Each garment serves as a reference point to different eras and elegantly recontextualized.

The past is an instrument, a learning tool, used here to try to invent something new. However, more than an intellectual examination, this collection is an emotional reaction to ideals of beauty that still resonate.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fiber2Fashion News Desk (RM)




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