Retail sales reached €5,102 million, a year-on-year increase of 9 percent, driven mainly by full-price comparable sales in all markets. In the fourth quarter (Q4), retail sales increased 9 percent year-over-year (+6 percent organic) despite strong year-over-year comparisons. Group net revenue increased 2 percent to €852 million, while adjusted EBIT margin stood at 23.2 percent, including the dilutive impact of Versace following its acquisition on December 2, 2025.
Prada Group reported net revenue of €5.72 billion (~$6.64 billion) in 2025, up 9 percent year-on-year, marking its 20th consecutive quarter of growth. Retail sales rose 9 percent to €5.102 billion (~$5.92 billion), driven by strong full-price demand and 35 percent growth at Miu Miu. Prada remained resilient despite a slight drop. The group completed the acquisition of Versace in the fourth quarter.
The Prada brand recorded negative retail sales of 1 percent year-on-year, showing further momentum in the second half and returning to growth in the fourth quarter (+0.4 percent). Commitment to the brand was maintained through new retail concepts, including the opening of a flagship store in New York and the Prada Alexandra House concept in Hong Kong, the group said in a press release.
Meanwhile, Miu Miu achieved strong growth, with retail sales up 35 percent year-over-year despite high comparisons to FY24 (+93 percent). Fourth-quarter sales increased 20 percent, supported by balanced growth across all regions and product categories. Store expansions and renovations in Wuhan, London and Tokyo also contributed to higher customer engagement.
Patrizio Bertelli, president and CEO of the Prada Groupsaid: “We are pleased to report another strong set of results in 2025, with healthy growth and solid profitability, achieved in a challenging macroeconomic and industrial context. The appeal of our brands remains rooted in creativity, consistency and authenticity. Our manufacturing platform is a key strength, supporting the quality, craftsmanship and operational agility required by the market. The acquisition of Versace marks a significant step in the Group's strategic evolution, adding a highly distinctive and complementary brand to our portfolio and contributing to our ambitions. long-term growth.
The results achieved in 2025 mark five consecutive years of growth for the group; a solid performance against tough multi-year comparisons. Meticulous execution, based on constant attention to routines across functions, continued to underpin the progress of our brands. Throughout the year, Prada demonstrated good resilience and demonstrated a strong strategic stance; “Miu Miu achieved another year of remarkable growth,” he said. Andrea Guerra, general director of the group.
“With the acquisition of Versace, we welcomed a brand with incredible heritage and know-how; this new journey will require respect, care and patience. Going forward, we remain committed to the ambition of achieving above-market growth for the Group. On profitability, ex Versace, we continue to target organic margin progression; the consolidation of Versace will generate a dilutive effect on the group's EBIT margin in FY26, with the aim of resuming progressive improvement from fiscal year 27,” Guerra added.
Regionally, Asia Pacific recorded 11 percent growth (+10 percent organic) over the year, while Europe rose 5 percent (+4 percent organic), although momentum softened in the second half due to lower tourism and high comparison bases.
The Americas remained the strongest region, recording 18 percent growth (+15 percent organic) supported by strong local demand. Japan grew 3 percent, while the Middle East advanced 15 percent, although growth moderated in the second half of the year.
Prada continued to advance its strategic investment program with a capital investment of €535 million, excluding the real estate sector. The group maintained a solid financial position with net debt of €466 million, supported by solid cash generation.
The company also advanced its sustainability agenda through environmental and social initiatives. Investments in green energy and operational improvements helped the group exceed its science-based targets for Scope 1 and Scope 2 greenhouse gas emissions. Initiatives on supply chain traceability, sustainable water management and responsible chemical management were also expanded.
Versace posted net income of €684 million in FY25, although the brand incurred operating losses. Prada expects some revenue contraction in 2026 as the brand undergoes a creative transition and distribution repositioning, with profitability improvements expected from 2027 onwards.
Fiber2Fashion News Desk (SG)
