The first fashion collection from musician, actress, author and creative Willow Smith proposes a futuristic yet functional fantasy wardrobe, based on the designer's personal style and a vision of new beginnings.
Moncler has launched Willow Smith's first ready-to-wear collection, combining sophistication and avant-garde with a futuristic and functional fantasy wardrobe. Inspired by contrasts, rebirth and new beginnings, Smith's collection combines outdoor exploration with urban elegance. Smith also reimagines Moncler's signature elements, adding his personal touch with a new logo.
“I get excited about juxtaposing ideas and I wanted to explore that in this collection,” Smith said.
Smith's magnetic energy is captured in a series of images that explore the collection's central themes: colliding contrasts, rebirth and renewal, yin and yang, new beginnings, informed by Moncler's mountainous origins and its affinity for the outdoors. . Smith's creativity drives every aspect of the videos and images that accompany the collection: in addition to driving the concept, he models its designs, narrates a short film and provides the soundtrack. Shot predominantly in black and white, echoing the collection's monochrome palette, its dramatic sculptural pieces come to life in dynamic poses, enhanced by stylized graphic lighting, the company said in a press release.
Multifunctionality is the key to a wardrobe made to keep pace with lifestyles that oscillate between outdoor explorations and downtown elegance, appreciating the beauty of both. “I am incredibly passionate about the outdoors and exploring this magnificent land. I imagine these pieces will transition effortlessly from overnight camping to high-fashion evening wear,” Smith said.
In a true spirit of co-creation, Smith brings the multifaceted world of Moncler into his deeply personal creative orbit, reimagining the house's signatures to present something new. A unique logo and monogram play with an inverted “W” and an “M” for Moncler. Silver ring motifs and circle details are reminiscent of Willow's signature piercings, appearing on hardware, as oversized elements on T-shirts and hoodies, or strung on logo patches.
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