Regionally, Europe generated €370.6 million (+8.9 percent), driven by domestic demand and luxury tourism, particularly from American clients. America contributed 365.6 million euros (+9.2%), with strong performance from directly operated stores and luxury department stores. The price adjustments offset new US tariffs without weakening demand. Asia recorded the largest growth of 15.6 percent to €283.4 million, with China maintaining double-digit momentum supported by the new Shanghai Pudong boutique, along with positive contributions from Japan, South Korea and a new opening in Abu Dhabi.
Brunello Cucinelli reported revenue of €1,019.6 million (~$1.19 billion) in the first nine months of 2025, a year-on-year increase of 10.8 percent. Growth was across the board: Europe rose 8.9 percent, the Americas 9.2 percent and Asia 15.6 percent, led by China and new boutiques. Retail trade gained 11.4 percent and wholesale trade gained 9.7 percent. The group expects growth of ~10 percent in 2025 and 2026.
Retail revenue increased by 11.4 percent to €644.8 million, representing 63.2 percent of the total, driven by new boutiques and strong comparable growth. Wholesale trade increased by 9.7 percent to €374.8 million, with around 400 prestigious multi-brand partners ensuring solid sales. Orders for spring-summer 2026 closed with excellent results, Brunello Cucinelli indicated in a press release.
Inventory levels stood at 28.2 percent of sales in June 2025, in line with ready-to-wear model and historical averages, while positioning itself as a creative resource to drive prototyping and innovation. Exposure to Russia fell to 1.4 percent of revenue (€14.8 million), with flagship stores closed due to sanctions but retaining employees.
“We closed the first nine months of the year with excellent results in terms of turnover, with growth of 10.8 percent at current exchange rates (11.3 percent at constant exchange rates) and, given the quality of sales, we believe the same applies in terms of profits; we feel that the brand image clearly conveys how we seek to live and work,” he said Brunello Cucinelli, executive president and creative director of the group. “Milan Women's Fashion Week has come to an end: our collection received very positive reviews in terms of style, craftsmanship, quality and exclusivity and of course we are very satisfied with this.”
In the third quarter (Q3) of 2025, revenue reached €335.5 million (~$392.5 million), an increase of 12 percent, with retail growing 13.9 percent and wholesale growing 9.0 percent. Growth remained broad across all regions, supported by boutique openings in Abu Dhabi and Shanghai, strong demand for the Fall/Winter 2025 collection and very positive reception to Spring/Summer 2026. The company is also preparing to launch an enhanced online boutique by the end of the year.
Brunello Cucinelli expects to close 2025 with revenue growth of around 10 percent, supported by strong sell-out of the Fall/Winter 2025 collection and a balanced overall performance.
With two new openings and two expansions planned for the final quarter, growth is expected to remain well distributed across regions and channels. 2025 also marks a year of significant investment, with the Made in Italy 2024-2026 plan completed ahead of schedule and the expansion of the Solomeo factory securing capacity until 2035.
Looking ahead, the strong order intake and positive reception of the Spring/Summer 2026 collection reinforce management's confidence in achieving a further 10 per cent increase in revenue in 2026, accompanied by healthy and balanced earnings, the statement added.
Fiber2Fashion News Desk (SG)
