The fourth quarter confirmed the momentum observed throughout the year. Revenue for the three months to December 31 reached €388.6 million, an increase of 11.9 percent at constant exchange rates, despite what management described as a particularly challenging comparison base following strong growth to the end of 2024. This consistency of growth underlined the resilience of demand for the brand's high-end collections.
Brunello Cucinelli has reported preliminary FY25 revenue of €1,407.7 million (~$1.63 billion), up 11.5 percent at constant exchange rates, driven by strong retail and wholesale demand. Retail sales rose 12.9 percent, while Asia led regional growth. Heavy investment in Made in Italy capacity raised debt but supports future expansion. The company expects revenue growth of around 10 percent in 2026.
Retail continued to be the cornerstone of performance in FY25, with revenue rising 12.9 percent at constant currency rates and accelerating further to 14.5 percent in the fourth quarter (Q4) alone. The company said this was supported by both strong comparable sales and contributions from new and expanded boutiques.
During the year, Brunello Cucinelli completed major expansions in London, Paris and Los Angeles, and opened new locations in Carmel, the Los Angeles area, Macau and Shanghai Pudong. As of December 31, 2025, the brand operated 136 single-brand boutiques worldwide, along with 57 directly managed spaces in leading luxury department stores.
The wholesale channel also recorded healthy growth, with revenue increasing 8.5 percent at constant exchange rates over the year and 6.3 percent in the second half. Strong overall sales of the Spring/Summer 2025 and Fall/Winter 2025 collections, combined with restocks throughout the year, supported the performance. Early deliveries of the Spring/Summer 2026 line and very positive feedback on the Fall/Winter 2026 women's pre-collection further reinforced the orders received towards the end of the year, Brunello Cucinelli said in a press release.
Geographically, the Americas remained the group's largest market, generating €520.5 million in revenue, equivalent to 37 percent of total turnover, and growing 11.9 percent at constant exchange rates. The region recorded double-digit growth in each quarter, with sales increasing 14.2 percent in the fourth quarter, even against a very strong comparison at the end of 2024. Management attributed this to the brand's positioning at the top end of the luxury market and the loyalty of its core clientele.
Europe contributed 494.6 million euros, or 35.1 percent of total revenue, with growth of 8.1 percent at constant exchange rates. Italy was a standout within the region, where revenue rose 12.5 percent to €158.5 million, supported by strong domestic demand. High-end tourism flows also continued to support sales in key European markets.
Asia was the fastest growing region, with revenues of €392.6 million, up 15.3 percent at constant exchange rates and representing 27.9 percent of total turnover. China remained a major growth driver, achieving consistent double-digit expansion quarter after quarter. The company said Chinese consumers are increasingly focused on quality, craftsmanship and manual skills, which aligns well with Brunello Cucinelli's positioning. South Korea and Japan also posted strong results, while the Middle East performed well thanks to its local and international clientele.
Beyond business results, 2025 was also a strategically important year in terms of investment. The group accelerated by around six months the completion of its 2024-2026 three-year plan focused on strengthening Made in Italy artisanal production. Over the past two years, Brunello Cucinelli has doubled the size of its Solomeo headquarters and built two new men's tailoring facilities in Gubbio and Penne, Italy, significantly expanding its production capacity. In 2025 alone investments amounted to around 145 million euros, equivalent to around 10.5 percent of revenue.
These investments, together with the distribution of €69 million in dividends, representing a payout ratio of 50 percent, raised typical financial debt to around €200 million at the end of December 31, 2025. The company said it expects net debt to progressively improve in the coming years as capital spending returns to more normal levels following the completion of these major projects.
“We have closed a year that we have defined as a record, both in terms of income and brand image; given the quality of sales, we anticipate a healthy, sustainable and balanced profit for 2025,” he stated. Brunello Cucinelli, executive president and creative director of the company. “From the perspective of image, style and lifestyle, we recognize in our Italian Casa di Moda a harmonious identity, cultivated over time with a sense of moderation, coherence and balance.”
Looking ahead, management said the start of sales for the Spring/Summer 2026 collection has been very positive, while feedback and order intake for the Fall/Winter 2026 women's pre-collection has been excellent. On this basis, Brunello Cucinelli expects revenue to grow around 10 percent in 2026.
The company reiterated its confidence in its medium-term strategy according to the 2024-2028 five-year plan. With 2026 representing the third year of this programme, Brunello Cucinelli continues to target revenues of approximately €1.8 billion by 2028, while preserving exclusivity, craftsmanship, Made in Italy heritage, brand positioning and sustainability.
Fiber2Fashion News Desk (SG)
