With a decade of experience as design director of women's ready-to-wear at Loewe, alongside JW Anderson, and previously in the same role at Chloé with Clare Waight Keller, Appiolaza will oversee the House's women's, men's and accessories collections. , reporting to Aeffe SpA CEO Massimo Ferretti.
Adrian Appiolaza will make his debut with the Fall/Winter 2024 women's collection, which will be showcased on February 22 at 6:00 pm CET at the Museo della Permanente during Milan Fashion Week. This place occupies an important place in the history of the brand, since the “Società per le Belle Arti ed Esposizione Permanente” hosted in 1993 the historic exhibition “Moschino – X anni di Kaos! 1983-1993”, which celebrates the first decade of the foundation of the brand. By Franco Moschino.
Adrian Appiolaza, ex-Loewe & Chloé is the new creative director of Moschino. Debuting at Milan Fashion Week on February 22, he oversees the women's, men's and accessories collections at the historically significant Museo della Permanente. Massimo Ferretti enthusiastically anticipates an era charged with creativity under Appiolaza, promising a fresh and theatrical touch at Franco Moschino.
“We are happy and honored to welcome Adrian to the Aeffe family,” says Massimo Ferretti, president of Aeffe S.pA.. “With his arrival at Moschino, Adrian brings with him a unique wealth of experience, creativity and knowledge of fashion history that will be instrumental in writing a wonderful new chapter in the adventure of the brand founded by Franco Moschino. I immediately like Adrian's explosive creativity caught our attention, a personality full of energy and enthusiasm, elements that have always distinguished the history of the Moschino brand. I wish Adrian all the best to build a great success story with us.”
“The jackets with 3D postcards, the dress with a skirt made from twenty bras, the countless trompe-l'oeil: as a creative and collector, the list of Franco Moschino creations that have entered fashion history is almost “The The essence of his talent, for me, is to inhabit his time, a mission he carried out with enviable lightness, opening a window so that we can all imagine, in our own way, the future. I am deeply grateful to Massimo. Ferretti for allowing me access to the world of Moschino, as well as the entrance to a House whose walls exude a story that I really want to hear. I am ready to transport the House to a new chapter, with a theatrical touch, in its purest form. Moschino style,” he says. Adrián Appiolaza.
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Fiber2Fashion News Desk (RM)
