Italian antitrust agency opens investigation into Shein over environmental allegations

Italy's antitrust agency has launched an investigation into Dublin-based Infinite Styles Services CO. Limited, which operates Shein's Italian website, over possible misleading environmental claims on the website.

The company is attempting to “convey an image of production and commercial sustainability of its garments through generic, vague, confusing and/or misleading environmental claims,” ​​Italy's antitrust authority said in a statement.

Some information on the company's “evoluSHEIN” clothing collection, which it claims is sustainable, could mislead consumers about the amount of eco-friendly fibres used, as well as failing to inform them that the garments cannot be recycled later, the authority said.

The Italian antitrust agency also said that Infinite Styles Services CO. Limited appeared to emphasize its commitment to the decarbonization process, while the targets stated on Shein’s website appear to contradict the increase in greenhouse gas emissions indicated in Shein’s sustainability reports for 2022 and 2023.
A Shein spokesperson did not immediately respond to a request for comment.

Shein, founded in China, is known for its cheap blouses and dresses. Its treatment of workers and environmental record have come under increased scrutiny following reports it may list its shares on the London Stock Exchange.