Over the past five years, Flying Machine has re-established itself as a well-accepted brand across digital channels. The partnership with the Flipkart group helped Flying Machine become one of the leading casual wear brands on digital platforms, catering to the fashion-conscious youth of India.
Arvind Fashions Limited will acquire Flipkart Group's stake in Arvind Youth Brands for ₹135 crore (~$15.02 million), making it a wholly owned subsidiary. The partnership helped Flying Machine rebuild and grow as a leading youth casual wear brand on digital platforms. The brand will continue to be available on Flipkart while expanding its presence across other online channels in India.
Amisha Jain, MD & CEO, Arvind Fashionssaid, “We are grateful to the Flipkart Group for their support in making Flying Machine a brand of choice across digital channels. Our relationship with the Flipkart group will continue to ensure that consumers can still purchase Flying Machine on their platforms. The brand will also be available to consumers on other digital channels and portals.”
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Fiber2Fashion News Desk (RM)
