Manushi Chhillar takes center stage in the brand's latest national television advertising campaign themed 'Coffee to Club with Clovia'. The young actress will be seen as the face of the brand in a 360-degree campaign that will span outdoor advertising, digital media and television.
Manushi Chhillar has partnered with Clovia as a brand ambassador and features in the 'Coffee to Club with Clovia' campaign. His journey reflects Clovia's commitment to empowering women, resonating with values of independence and resilience. Through relatable narratives, the campaign celebrates women's everyday triumphs and adventures, fostering a sense of camaraderie.
The TVC campaign revolves around the idea of Clovia being a supportive companion for women during all of life's adventures and moments, both big and intimate, akin to a loving friend. The story of the film follows Manushi Chhillar's heartfelt conversations with her friend and highlights Manushi's spontaneous and adventurous personality as she juggles her plans for the day.
From going out for coffee to dressing up for a night out to having heart-to-heart conversations with friends at home, the TVC beautifully captures the joy of everyday life, from friendships to heartbreaks.
The partnership between Manushi Chhillar and Clovia extends beyond mere endorsement; represents a shared commitment to the values of happiness along with independence and resilience: everything that defines a Clovia Girl.
Being a self-made, ambitious and hard-working person, Manushi was a perfect fit for the film as she portrayed the essence of a Clovia Girl. Her journey from the world of medicine to the realm of fashion and acting reflects Clovia's own evolution as a brand dedicated to empowered women. Manushi began her Bollywood career with Samrat Prithviraj with Akshay Kumar, followed by three more films, the last of which was Bade Miyan Chote Miyan.
Commenting on the ad Neha Kant, founder said: “At Clovia, we believe lingerie should empower women to live life to the fullest rather than holding them back with discomfort or insecurity. Our connection with our customers extends beyond mere products; We promote values of happiness in life by being financially independent, working hard and loving yourself. Manushi embodies all this with the confidence of a champion. His inspiring journey to make his mark in the harsh world of Bollywood resonates deeply with Clovia. We were delighted to welcome him on board. After all, smart girls choose Clovia!
Commenting on the association, Manushi Chhillar said “I am elated to be associated with Clovia; a brand that believes in spreading happiness and truly resonates with my ideology. My journey also symbolizes that life is what you achieve through perseverance and the unapologetic pursuit of your passions. Together with Clovia, we hope to inspire women to embrace her uniqueness, own their narrative, and redefine what it means to be beautiful, inside and out.”
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
