At the Vivatech fair in Paris, the French luxury giant LVMH celebrated the innovative companies that collaborate with their homes. For its ninth edition, the event awarded three awards to about 15 innovative companies. A jury composed of executives from several departments within the group of luxury goods selected the winners. After the group managing deputy director, Stéphane Bianchi, celebrated the LVMH innovation approach, extolling a vision in which people are first, the new companies were highlighted and congratulated by Antoine Arnault, the group's communications director, who stood out for his father Bernard Arnault, who was in the absence of “diplomatic obligations.”
Kahoona, based in New York, has been awarded the best commercial award. The company, founded three years ago, has been working for nine months with Dior, which uses its solution on its electronic commerce site.
Kahoona highlights its ability to perform predictive segmentation in real time of site visitors. “When a customer enters a store, the sales wizard can analyze their behavior and posture, in order to better meet their needs. We have created a digital Body language Analysis, “explains Gal Raport, co-founder of the 2-people start-up, who previously headed the team in charge of the customization issues for Alexa de Amazon's solutions.” We analyze the anonymous user behaviors of the Internet, where they click on their smartphone, the products that are approaching, to define their profile. “
The solution seems to be to convince the luxury giant: the houses other than Dior will soon implement this solution to bring better specific offers in real time to Internet users who are not yet customers. Kahoona, who is developing his offer for players in the fashion and beauty sectors, as well as in bank and automotive industries, is preparing a financing round that should be completed in the second half of the year.
Genesis, who won the best impact award, is also moving towards a new financing round, since he raised almost 3 million euros last year.
The company based in Paris, co -founded for Quentin Sannié and Adrienne de Malleray, works with Moët Hennessy and several wine houses of the LVMH group. Its data -based digital platform measures, monitors and improves soil health. Its solution can be applied to a variety of crops, from cotton fields to cattle breeding.
“We are working with LVMH in beet crops, wool and flowers. The vision behind Genesis is that, although it is currently possible to obtain raw materials, we are experiencing a decrease in the accessibility of these materials and in the quality of the soil. The first phase is to improve our knowledge of the quality of the soil and then propose the best practices for the maintenance of the soil and the protection,” explains the coffunder of the company of twenties. The objective is to create a common language to raise awareness among decision makers in the main groups. To establish the connection between agricultural limitations and problems at stake, because these are worlds that do not speak the same language. “
In the executive committees of luxury and beauty companies, the growing cost of raw materials is becoming an increasingly critical restriction. As a result, interest is growing. “If we can get finance on board, we will have won,” says Adrienne de Malleray.
The third winner of the award that is taken to the main stage of the leading technological event of Europe, to receive the most promising Golden prizes trophy produced by the American brand Tiffany, is the new French company IMO. The company, founded five years ago by the brothers Hugo and Paul Borensztein, deployed its virtual solution of photo study for Guerlain, allowing brands to implement images of products in a variety of print and digital media.
The company, which raised 13 million euros last year and opened a New York office, has improved its solutions with videos exploited by brands on social networks.
In addition to showing the awards, the various solutions deployed by the new companies were exhibited in the very central pavilion “LVMH Dreamscape”. Eleven examples of innovation integration were presented playful and easy to understand. With a special mention for the Sephora pinball machine, an example of original physical gamification (which has a digital twin) imagined with Start-Up Cosmic Shelter equipment.
Beyond the fun, Anca Marola, director of Digital de Sephora, points out That the online initiative, linked to the launch of a lipstick, resulted in twice the conversion rate. The perfect example of the search for LVMH of innovation efficiency.
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