Forget the midlife crisis: turning 50 definitely suits Iceberg. Creative director James Long marked the brand's anniversary with a collection that signaled a more mature aesthetic, showcasing one of its most compelling lineups in recent memory.
As is often the case in life, simplicity was the key to success, as Long took a more streamlined approach while looking back at the brand's heritage for solutions that could serve the fast-paced lifestyle of the brand's urban group. currently. The company's knitwear expertise and strong (almost exclusive) focus on outerwear helped it simplify concepts and convey a simple message.
Top picks included plaid zip-up coats that referenced both Iceberg's codes and Long's British roots, and colorful double-breasted knit versions that came with matching cardigans underneath that made the biggest splash on the runway.
“There's a lot more texture and fabrication to the collection and I feel like it's a little more grown-up and a little more developed because it was such a big season,” Long said backstage.
Other highlights played with the juxtaposition of fabrics, as seen in the reversible coats that had sleek faux leather and herringbone fabric bonded together, but still respected Iceberg's rock 'n' roll vibe with raw finishes.
A series of faux leather biker jackets with fringe details went even further in that direction, with Long adding zippers and eyelets along knitwear or some chiffon dresses and pleated skirts peeking out from coats. Still, these looks were more of a complement to outerwear and lacked enough appeal to stand on their own.
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