This new collection marks the brand’s first collaboration with the ultra-luxury sports car brand, and draws inspiration from designers from both brands and Aston Martin’s portfolio of high-performance models.
BOSS and Aston Martin have launched their first capsule collection for Autumn/Winter 2024, combining luxury performance with timeless elegance. Inspired by Aston Martin’s craftsmanship, the collection features high-performance fabrics and design elements from its sports cars. Led by Fernando Alonso, the range embodies sophistication and innovation.
This forward-looking partnership will offer two capsule collections per year, showcasing meticulously crafted pieces to meet the demands of performance and style. Drawing on their shared passion for racing, the first-ever BOSS x Aston Martin collection draws inspiration from the British carmaker’s rich heritage and the timeless elegance of BOSS’ premium aesthetic, offering a 24/7 lifestyle wardrobe that exemplifies the pinnacle of modern sophistication.
For this collection, BOSS has worked with the iconic sports car brand to create a wardrobe that stands out for its off-track lifestyle and meets the modern consumer’s desire for luxury. With a shared focus on innovation and impeccable design, this collaboration expertly combines quality garments with high-performance materials. Aston Martin offers prestigious craftsmanship and innovation, while BOSS brings traditional tailoring with authenticity and quality.
Influenced by Aston Martin’s attention to detail, elements of the collection reflect interior touches from its models, including the iconic quilted leather seats. Garment details such as zip pulls, lace ends and snap buttons are inspired by the finishes of its high-performance vehicles. A unique lace adjuster was inspired by the sophisticated aluminium oil filler cap available in its bespoke Q by Aston Martin service. High-performance lightweight materials prevalent in sports car design also cross over into the collection, including the use of carbon fibre-sealed seams to deliver heightened performance to unmistakable BOSS style.
Aston Martin Aramco Formula 1 driver and BOSS brand ambassador Fernando Alonso brings the collection to life in a campaign photoshoot and film. As the face of the exciting new campaign, Alonso embodies the founding BOSS brand platform, “Be Your Own BOSS”. He also perfectly embodies the spirit of BOSS and the intensity of the Aston Martin driver – effortlessly dynamic and elegant.
“I am proud to front the campaign for the first BOSS x Aston Martin capsule collection. BOSS and Aston Martin both represent commitment, innovation, performance and iconic style. I can’t wait for fans to experience the energy that both brands have brought to this collaboration,” he said. Fernando Alonso.
This collection is defined by tailored pieces, carefully crafted in luxurious performance fabrics such as superfine merino wool jersey and a durable cotton-carbon fibre denim blend. Key outerwear styles complement and deliver sophistication and functionality. Presented in a sleek colour palette of white, pale grey, opal green and dark mink, this menswear range exudes innovation, impeccable BOSS aesthetics and elegant design elements inspired by the iconic British car manufacturer.
The BOSS x Aston Martin collection is available on boss.com, in stores and through wholesale partners.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
