Since the launch of the #BeYourOwnBOSS campaign, BOSS has championed the call for people to lead a self-determined life driven by style and confidence. For the upcoming fall/winter season, the brand is taking this message one step further, because having the inner power to find your voice and be your own BOSS isn’t just a one-time commitment – it’s for life.
“It’s fantastic to be part of this BOSS Fall/Winter 2024 campaign, which marks an exciting start to my long-standing ambassadorial relationship with BOSS,” he said. David Beckham.
David Beckham debuts in BOSS’ Fall/Winter 2024 campaign, alongside Burna Boy, Lee Jong-suk, Gisele Bündchen, Naomi Campbell and more. The collection focuses on modern suiting and a 24/7 lifestyle. The campaign includes global advertising, social media engagement and exclusive content on Instagram and Threads, and will launch worldwide on August 28, 2024.
In the new campaign, the talents, dressed in the latest BOSS styles, reveal their own guiding principles throughout their life journey. The Fall/Winter 2024 assortment offers a complete selection of wardrobe for all occasions, perfectly suited to the needs of a 24/7 lifestyle. BOSS signature suits are reimagined with strong, modern silhouettes, providing a fresh perspective that feels perfectly suited to the colder months ahead. In the campaign, we see each talent individually putting their guiding rules down on pen and paper. The elevated office environment and tailored looks, as well as corporate imagery featured throughout the campaign set design, are an extension of the “CorpCore” theme first seen at the BOSS Fall/Winter 2023 show last September.
The launch will be supported by a 360-degree marketing campaign amplified through large-scale outdoor advertising in 29 key cities around the world. Online, BOSS continues to engage and build its fan community with the launch of its new Instagram streaming channel. Going live alongside the fall/winter campaign, its always-on approach will further engage and grow BOSS’s Instagram fan base. In Threads, BOSS will feature BTS audio clips starring key talents, while polls and questions will invite BOSS fans to give their perspective and increase engagement, generating buzz around the campaign.
The new Fall/Winter 2024 collection is available in BOSS stores worldwide, on boss.com and through wholesale partners.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
