Translated by
Nicola Mira
Published
December 12, 2024
Some time ago, the German fashion group Hugo Boss anticipated that it would consider additional measures to improve its efficiency and effectiveness, especially when it comes to sourcing. The group has now announced that it has created an independent company called 'Eightyards', whose mission is to recycle and reuse excess Hugo Boss production materials. The concept behind the group's new project is strategically aligned with the broader commitment of Hugo Boss, based in Metzingen (in the German region of Baden-Württemberg, approximately 30 km south of Stuttgart), to make its operations manufacturing processes are as respectful as possible with the environment and resources.
Eightyards will officially begin operations in January 2025 and is led by joint directors Marketa Miltenberger and Placido Klitzke, both from the ranks of Hugo Boss. The company's mission in the coming years is to establish itself as an important facilitator for the recycling and reuse of surplus production materials (for example, textiles), also in sectors other than fashion.
The Hugo Boss group, owner of the Boss and Hugo brands, markets its brand collections in 131 countries through approximately 7,800 multi-brand retailers and operates e-stores in 73 countries. The group has approximately 19,000 employees worldwide and generated revenues of €4.2 billion in fiscal 2023.
For the current fiscal year, Hugo Boss has reduced its revenue forecast to between €4.2 billion and €4.35 billion, amid weakening global demand, particularly in China and the United Kingdom. In the third quarter, sales at constant exchange rates amounted to 1,029 million euros, slightly above the 1,027 million euros in the same period last year and well above market expectations of 1,023 million euros. The group has also confirmed its 2025 revenue target of €5 billion.
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