Hotels, beauty, well -being: the new luxury game fields

Before a clientele more and more attracted to the luxury experience instead of the products, the main groups of the sector are resorting to a very high -end tourism, according to a KPMG study published on Thursday.

“Luxury residences, restaurants or gourmet coffees created in association with the best chefs, exclusive tourist experiences (cruises, luxury trains). Through the promise of unforgettable moments, the houses are expanding the scope of the expression of their brand and making the hospitality the pinnacle of the luxury experience,” according to the study.

This is the second edition of the KPMG Study, which includes interviews with luxury professionals in France and abroad, complemented by a quantitative survey of 180 professionals.

According to the study, this appeal is due to the healthy state of the tourism sector.

In particular, he cites Belmond, Cheval Blanc, Bulgari Hotels and the participation of LVMH in the Les Domaines de Fontenille Hotel.

At the same time, the groups are also positioning themselves in the luxury cosmetics market, “a development that allows brands to develop an accessible offer and reach a broader customer base”, while taking advantage of a dynamic market that could, according to some estimates, “double by 2027, from $ 20 to $ 40 million.”

Finally, “at the crossroads between beauty and experience,” the well -being sector is also becoming increasingly popular: “In addition to the spas, which have become a basic element of luxury hotels offers, the client's expectations now focus on long and personalized retreats, specific treatments for insomnia and even the prevention of diseases and the care of longevity,” the study points out.

For KPMG, this is a sign that luxury, “with its constant expansion perimeter, is now investing in the promise of +beauty from within +and +Living Better +, and looking to get away from the image of superficial luxury to embrace that of a more essential luxury.”