The arrival of this store marks a milestone in the mango home growth strategy, which since its launch in 2021 has more than duplicated in size, consolidating its presence in 34 markets online, mainly in Europe and the United States. This opening is part of the Strategic Plan 4E 2024-2026, through which the company seeks to strengthen its positioning in the local sector and improve the shopping experience in its physical and digital channels.
Mango Home opens its first independent store in Barcelona, marking a key milestone in its growth strategy. The 400 m² store offers an immersive purchase experience and expands the presence of the brand, which has doubled since its launch of 2021. The store shows a wide range of products, which include household items, fragrances and collaborations with artisans.
Since its launch in 2021, the mango start line has reinforced its value proposition based on design and quality, expanding its product offer. After incorporating the decoration and household items last year, the company now incorporates new references for all rooms at home, from the living room to the bedroom, including a new line of fragrances, lighting and a collection of textiles for babies and children. The line is also completing its value proposition with new unique products resulting from collaborations with artisans.
A conceptual store that reinterprets the house
Mango Home was founded with the ambition to translate the Mediterranean lifestyle in interior design and in response to the host spirit of its founder, who wanted everyone to feel at home in mango stores.
“This opening is a key step in the evolution of the mango home. We want our customers to enjoy the experience of designing their home and appreciate the quality of our products, which reflect their style and personality. This space is designed to inspire and consolidate our vision of the home, with a differentiated offer based on the design, quality and sustainability”, “. Nuria Font, director of Mango Home says.
“Our home is the place where we create memories. In Mango Home we want to help our clients create unique spaces, with pieces designed to excite and last over time. This store is a reflection of our design, quality and craft commitment,” concludes Nuria Font.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (MS)
