Hollister is excited to outfit its teen customers for the upcoming season with a wide range of products created through official licensing agreements. Building on the huge success of the brand’s other vintage-inspired graphic designs spanning automobiles, entertainment, racing and more, the Collegiate Graphics Shop offers on-trend items that represent some of the schools the brand’s customers love. Through market research, Hollister found a white space within the brand’s target demographic; customers were looking for trendy items to show off school spirit that still fit their aesthetic.
Hollister Co. presents a 67-piece Collegiate Graphics Shop collection featuring vintage-inspired college logos on sweatshirts, hoodies and t-shirts for back-to-school and fall sports. Representing more than 30 U.S. universities, the collection is endorsed by more than 350 college athletes. The designs cater to fashionable school spirit and fill a void in the market.
“We are excited to offer our customers comfortable, high-quality back-to-school products,” she said. Corey Robinson, chief product officer at Abercrombie & Fitch Co.“Our Collegiate Graphics Shop offers designs that go beyond what is typically offered at most campus retailers and bookstores, and we can’t wait to see how you design your game day looks.”
As Hollister continues to connect with the collegiate scene, the brand will recruit more than 350 college student-athletes from more than 10 sports to serve as ambassadors and share their Hollister game-day looks on its social media channels. The star-studded fall roster includes Ohio State University running back TreVeyon Henderson, University of Florida and USA women’s gymnast Leanne Wong, University of Michigan quarterback Alex Orji and UCLA guard Dylan Andrews.
After returning from the Paris Olympics as an alternate for the U.S. women's gymnastics team, Leanne Wong is looking forward to sporting University of Florida Hollister apparel on campus in the fall. “I'm so proud to be a Gator and love that Hollister is giving student-athletes, like myself, fashion options to represent our teams,” said Wong.
Hollister is also excited to work with Ohio State running back and first-team All Big Ten member TreVeyon Henderson, who returns for his senior year with the Buckeyes. “The college collection has everything I need, whether I'm going to class or practice,” Henderson said.
The Collegiate Graphics Shop features T-shirts, crewnecks, hoodies and hats in sizes XXS to XXL for women and XS to XXL for men, with prices ranging from $29.95 to $59.95. All apparel is available online now at Hollisterco’s website and in select stores.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
