H&M returns to London Fashion Week

H&M will present your AW25 collections at London Fashion Week This month through a style and self -expression celebration that said redefines gender limits, with stars such as Alex Consani, Paloma Elsessser, Amelia Gray, Angelina Kendall and Sora Choi.

'The theme of London' He will invite the fashion community to participate in style -centered panels, followed by a parade that highlights the personal expression and the creative vision of H&M. A team of visionary creatives that are redefining the panorama of contemporary fashion will select the event: of the editor Katie Grand to the international renowned stylist Jacob K. 'The London Issue' will take place on September 18 to 180 The Strand.

Other artistic collaborations include the direction of the Harry Alexander movement; Matiere Noire spatial design and design; Show images of Creative Studio Special offer; and musical direction of electronic producers David and Stephen Dewaele, known as Soulwax and 2manydjs. 'The theme of London' was conceived by the Kennedy creative agency. The talents presented in the program will include Alex Consani, Paloma Elsessser, Amelia Gray, Angelina Kendall and Sora Choi.

“H&M believes in providing space for creativity in all its forms. We are delighted to collaborate with so many industry leaders and incredible creative forces that are redefining personal expression and avant-garde style,” says Ann-Sofie Johansson, director of design and creative advisor of H&M.

The H&M collection will be divided into two releases: the first installment is inspired by the Cultural Revolution of Great Britain in the late 1990s, when creative, artists, musicians and style icons redefined the expression and personal identity. Moda Mona Tougaard, Vittoria Ceretti, Alex Consani, Sora Choi and Angelina Kendall Estrella in the campaign, photographed in London by Anthony Seklaoui and Mitch Ryan, with the style of Jacob K.

“The collection is full of references,” says Eliana Estegalos, H&M women's clothing designer, “from Britpop to high fashion icons of the 90s. It is a celebration of culture, style, sound, art and spirit not conformist in London. Since the British style was everywhere in our humor table, it is ideal that this special celebration is carried out during the London Fashion Week.”

Both chapters of the collection will be presented at the LFW event, together with the H&M study line and the sophisticated collection of H&M male clothing. The event marks a bold return to London Fashion Week, highlighting the strength of the H&M collections.

The MEGA series also continues H&M events worldwide during the past year, including a festival in Los Angeles to celebrate the spring and summer season and exclusive performances of iconic musicians in New York and London. The first AW25 installment will be available, as of September 12, in H&M and online stores at HM.com.