Located in the iconic shopping and cultural destinations of Myendong Main Street, the store spreads over around 1,580 square meters and consists of 6 floors, including an underground fitting room. The space features several elevated architectural details, such as an iconic wooden staircase, a beautiful outdoor terrace, and spacious and inviting fitting rooms.
The H&M store in Myeongdong spans 1,580 square meters across six floors, including an underground fitting room. Offering an elevated shopping experience with curated fashionable men's and women's clothing, enhanced styling and advanced in-store technology. The store features immersive and smart fitting rooms, providing a 360-degree sensory experience.
The newly opened store features an immersive fitting room and smart fitting rooms. The immersive fitting room offers a 360 visual and auditory sensory experience, allowing customers to immerse themselves and express themselves by creating and sharing stories in various moods.
In smart fitting rooms, mirrors automatically identify customers' products and allow a sales consultant to order additional colors or sizes and bring them to the fitting room booths. The mirror also offers a seamless omnidirectional experience by allowing you to order from H&M's online store at hm.com.
“We are delighted to open a new H&M store in Myeongdong, one of the most iconic cultural areas of Seoul, Korea. We believe customers will appreciate the elevated shopping experience and find their favorite pieces among the store's fashion assortment to celebrate self-expression. We hope to see you again in Myeongdong!”
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
