Of Warsaw, with love. Those could have been the footnotes of the Polish Brand Magda Bructm and the celebration of the Swedish giant H&M of his collaboration, which will debut on April 24.
The celebration took place in an old architecturally impressive bank that reminds of European spaces and was treated for a mainly feminine crowd with VIP guests such as Chloë Sevigny, Iris Law, Irina Shayk and the German influence and model Nara Smith. He presented performances by Charlotte Lawrence and Kelela.
Fashionnetwork.com met H&M's creative designer and advisor, Ann-Sofie Johansson, to discuss the latter torque.
“She is brilliant and the first Polish designer with whom we have collaborated. It's great to find talent worldwide, outside the four fashion cities, and show her creativity,” Johansson said between photos of VIP guests. “It is also good to choose someone who might not be known outside the fashion industry, and she is also a woman who owns and operates an independent brand. His designs are beautiful and feminine, and our clients will love it,” he added.
Despite collaborating with designer brands for more than 20 years, the Swedish retailer still finds each one. “With Magda, he was quite intimate because he has a small team of patterns designers and manufacturers. Our first meeting was in Warsaw; our team had never been there. Therefore, it was nice to see it within its city and atmosphere,” he added.
Seeing her in her element influenced the event, just like fortuitous logistics when Buttym went to New York for her project. “Everything joined here, and New York is New York. Everyone wants to come here to experience all the energy here, including all the people,” Johansson continued.
Despite being in New York City, the Swedes and Buttym gave the event a magical fantasy atmosphere. When the guests entered the ancient emblematic Williamsburgh Savings Bank of 1929, Brooklyn, with their cavernous 60 -foot vault, 60 -foot arched windows, 60 -foot arched windows, arched windows of 60 feet of 60 feet, with mosaic floor, glass windows dyed Balcony, it was easy to confuse space with a church. The room was bathed in pink lights and adorned with fresh rose sculptures, and the furniture were covered with white fabrics. As a central piece and nodded with the firm rose of Butrym, there was a massive pink cloth sculpture that resembles a rose that hung from the roof.
“Each event has to reflect the designer,” Johansson said about the environment. “We want to enter the designer's universe, his world. La Rosa, for example, is one of Magda's firms. So, what he wants to 'rhyme' with H&M is what we defend. In his case, it is about beauty, and we need some beauty at this time,” he added.
For Butrym, last week that happened in New York, with husband and son in tow, it has been a bit surreal and busy, since it has just opened an emerging Magda Bundotm store in Soho, marking its second retail company, while opening a flagship store in Warsaw last year.
“When we drove about the Brooklyn bridge to get here tonight, it hit me, and I still don't believe it that I am saying it. He is overwhelming,” said Butrym, describing his astonishment of being in the big block at such important brand moments. “The emerging window is very adorable; everything is made in crochet and really romantic,” he added.
According to the designer, the Swedish H&M team made things perfect. “They sent us a document of their thoughts about the brand and what they love. Since I am doing a new collection every three months, it was really useful because I did not have time to return to the files,” said Butrym while their guests posed for photos in front of the giant rose and drank pink cocktails and champagne.
“It was a great exercise for me and my team because when you make the main collection, you are constantly pressing the thing. It was reviewing these styles and imagining them differently. So, do we show the flower in a different way or a different style in a new way. This was adapting to something else, thinking, the people who love so that customers see my designs in celebrities;
The collection includes a sexy and sticky red dress with rosettes in the bust used by law and another rouge style used by Smith, remembering a bouquet of roses. Shayk wore a sharp black tailoring, while Gray used a black sweater lid with a detail of sculptural flowers in the neck and a long -standing line skirt. Valentina Sampaio wore the surprising burgundy leather trench from the collection, and Sevigny wore a mini dress stretched with the iconic rose print of the collection.
Butrym was also delighted to bring the opera singer to share some Polish culture. “She was singing in Polish, so it's very important to me. You listen to Polish songs. It is surprising that this little country has a moment here in Brooklyn,” he reflected.
With the return of Stockholm fashion week, it seems appropriate that the designer shows there, but Johansson does not imagine that happens. “She is in the official calendar of Paris and has demonstrated there for the first time. That is a big thing, so I'm sure she will continue with that,” said Johansson. In any case, although it seems that he will stay with his European allies for his new debut collection, thanks to Sweden, the rest of the world will have the opportunity to discover the work of Butrym.
Copyright © 2025 Fashionnetwork.com All rights reserved.
