H&M enters Brazil with the first store and the launch of electronic commerce

The energy was electric when customers aligned to celebrate the arrival of H&M in Brazil, marked by the simultaneous opening of their first store in Iguatemi purchases in São Paulo and the launch of its electronic commerce platform, hm.com.br. This marks the first time that the company has introduced physical and digital presence in a new market simultaneously.

“Speaking our first store and online the same day is a historical moment for H&M, and I am so excited that we have finally arrived. Bring H&M to Brazil is more than a launch: it is about building a lasting connection with a country that inspires us. We are here to celebrate creativity and self -expression, offering fashion and quality to the best way in a sustainable way with our customers in Brazil.” Daniel Erver, CEO, H&M Group.

H&M has officially entered Brazil with the opening of its first store in Iguatemi purchases in São Paulo and the simultaneous launch of its electronic commerce platform. CEO Daniel Erver described him as a historical moment, while local leaders highlighted the warm reception. The launch marks the dual physical and digital debut of H&M, which brings fashion and sustainability to Brazilian customers.

“The enthusiasm and the warm welcome we have received from Brazilian clients have been really inspiring. We are delighted to finally bring the experience of H&M to São Paulo and we hope to connect with our clients throughout the country.” Joaquim Pereira, country manager, H&M Brazil.

“Opening the doors of our Iguatemi store today was a dream come true. Seeing the emotion in the faces of our clients was unforgettable.” Renata Grima, store manager, H&M Iguatemi.

Fiber2Fashion News Desk (RM)