“It's out,” exclaimed Michelle Ochs, creative director of Hmyrvé Léger. Ochs has slowly been building the world, taking a panoramic view to expand what is expected from a brand known for bondage clothing and now that his first collection has hit stores. “We're still building on the DNA,” he said of the reboot, continuing to play with proportions, unexpected fabrications, colors and even adding daywear.
Fall sees his muse as how the brand can fit into an overall wardrobe. One way? The introduction of leather, as seen in a well-cut men's style jacket with front pockets in metallic silver leather, or in a brown pencil skirt, both unexpected. The language of bondage fabric strips (and their cinching power) is seen everywhere, such as in a sleeveless red dress (a signature color), but also in a range of layering garments such as sheer blouses or liquid button-down shirts with a subtle strip of the well-known brand. fabric on the back. They expand the brand's reach and anchor it in streetwear outside of a party dress. “I'm trying to show you how you live now and how you should use it,” he said.
Indeed, a new day with the addition of metallic touches to add a sensual touch or fitted dresses with fringe straps, firmly planting Ochs' modern vision.
It is not an easy task to reinvent a brand with such a deep unique history, but Ochs, little by little, is evolving towards Léger. Now is the time to see if his clients agree.
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