Located on the corner of Collins Street and Exhibition Street, the store features a row of arched windows that bring light into the space. Retaining its unique façade, the heritage-listed building greets visitors with a deep transitional space between the city and the store’s detailed décor featuring traditional Grecques lights and the iconic Faubourg mosaic. Inside, men’s and women’s silks are on display alongside costume jewellery and perfumes, all nestled in a green cocoon adorned with leaf motifs. As visitors delve deeper into the store, they discover an alcove covered with a rug with a woven pattern inspired by the bark of the native Australian eucalyptus tree, where the house’s leather goods, watches and jewellery collection are on display. The equestrian universe is located at the bottom of the staircase leading to the first floor, where the home collection, men’s ready-to-wear and shoes are on display, followed by the women’s universe, the company said in a press release.
Designed by Parisian architectural studio RDAI, the renovated store features a bright and green environment. On the ground floor, natural wood and the green palette of the bespoke fabrics create the feeling of being immersed in a tropical rainforest. On the upper floor, in a gentle transition, warmer floral tones of orange, ochre and pink evoke the vibrant hues of spring.
Hermès has reopened its renovated Melbourne store with a design inspired by European architecture and the city’s natural landscapes. The store combines light and greenery with a traditional and modern aesthetic, presenting Hermès collections in a rainforest-like setting. It offers a fresh perspective on the house’s craftsmanship.
The decor is complemented by works from the Hermès contemporary photography collection and the Émile Hermès collection, such as Portrait of the Scorpion Horse by the English painter Francis Sartorius. For the opening, French artist Hubert Crabières transforms the store window display into The Faubourg Enchantery. Playing with the stillness and permanence of photography printed on a moving fabric, this decor is inspired by Hermès’ theme of the year, the spirit of the Faubourg, along with the Melbourne artist’s memories and postcards.
The renovated Melbourne store offers a unique interpretation of the House's savoir-faire, inviting loyal customers and new visitors alike to discover Hermès' contemporary creations through the House's unique craftsmanship.
Fibre2Fashion (RR) Press Desk
