“It is difficult to imagine a better scenario for our most premium children Isabella Innergård, Managing Director H&M Kids.
H&M has opened its first French store in Galleries Lafayette Paris Haussmann, with a square space of 63 meters for its premium children's clothing line, H&M adorable. The store offers retro -inspired summer pieces and timeless basic concepts for babies and children. Designed with natural materials, the space reflects the brand approach to quality, longevity and accessible luxury.
Released Worldwide last October, Adorable H&M is a carefully made collection of children's clothing and accessories, designed with longevity in mind. The Lafayette galleries store will store a cured mixture of seasonal pieces for children and babies: the summer collection is inspired by a distinctive retro resort environment, along with fundamental items such as sets and mamelucos for newborns.
“With Adorable H&M we want to create pieces that can last through generations and transmit from one child to another. Collections are born from a timeless design philosophy, carefully made of quality materials such as silk, wool and organic cotton. Sofia Löfstedt, H&M Kids design manager.
Created by the H&M store design equipment, the store in the store celebrates the lasting and tactile quality of natural materials, using a careful composition of wood, stone and textiles to create a refined backdrop for collections. The space is divided into two parts dedicated to baby clothes and children respectively.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (HU)
