This initiative complements the brand's in-store customer recycling program in partnership with Homeboy Threads, a certified social enterprise that offers garment and textile reuse and recycling services. Customers can bring five or more items of clothing from any brand to any GUESS store in the U.S. and Canada and receive a discount on their next qualifying full-price purchase. The items are then sent to Homeboy Threads to be sorted and processed for repair, resale, recycling and upcycling.
Starting October 10, US customers can request a shipping label through the GUESS website and ship used clothing from any brand. SuperCircle manages the technology interface, collection, sorting, processing and disassembly of items at facilities across the country, including in partnership with Homeboy Threads. It then sends the items to best-in-class fiber-specific textile recycling partners. In exchange for responsible recycling, customers immediately receive GUESS credit towards future purchases.
Guess has launched Guess Again, a recycling program in partnership with SuperCircle to promote textile circularity. Customers can redeem used clothing from any brand in-store or online for discounts on future purchases. Items are processed for resale, recycling or upcycling. This initiative supports Guess' commitment to reducing its carbon footprint and tackling textile waste.
“Our partnership with SuperCircle represents another big step towards our ACTION GUESS commitment to developing more circular business models. GUESS Once again, our partnership with SuperCircle creates a new path for us to reduce our carbon footprint and offers a solution for garment and textile waste,” says Carlos Alberini, General Director of GUESS?, Inc..
“SuperCircle is proud to partner with GUESS on their journey to achieve true textile circularity. With 85% of textiles ending up incinerated or in landfills and 92 million tonnes of textile waste generated each year, affordable and value-creating textile recycling programs have never been more needed,” he says. Chloe Marie Songer, CEO and Co-Founder of SuperCircle. “We're thrilled to bring seamless, incentivized textile recycling to climate-conscious GUESS fans everywhere in a program that's a win-win for the brand, the consumer and our planet.”
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
