Guess takes over Botlierskop Private Game Reserve Lodge in South Africa

Fashion brand Guess, in collaboration with its eyewear partner Marcolin, has ventured into the heart of South Africa to launch an exclusive safari experience at Botlierskop Private Game Reserve Lodge.

Located on the southwestern tip of Africa, Botlierskop Private Game Reserve offers a combination of African wilderness and luxury accommodation. Guests can immerse themselves in guided safaris, horseback riding safaris, jungle walks and spa treatments.

As part of the reserve acquisition, Guess has infused its signature style into the Botlierskop tent area, adorning the space with products from the Guess Home collection, including candles, blankets, pillows, towels and other style pieces of life. Additionally, bespoke brand elements extend to several areas of the lodge, including the wellness centre, yoga room and a branded canopy swing in the garden.

“This is the first time Guess has worked on a project of this type in South Africa, so this is a pivotal moment for the Guess brand. It was very inspiring to work on decorating the Botlierskop accommodations and villas and we are absolutely delighted to be partnering with them this year,” said Guess co-founder and creative director Paul Marciano.

“With its atmosphere, wildlife and unique and exclusive experiences, this world-famous reserve is the perfect place to showcase the glamour, sophisticated details and color combinations of the Guess Home decoration collection, which was specifically designed to enhance the Special atmosphere and mood of this luxurious hotel. location.”

To celebrate the launch, Guess organized an exclusive four-day stay for a select group of top influencers from around the world. The move follows the success of Guess's acquisitions of luxury beach clubs and ski resorts in Europe.

To further expand the reach of the event, Guess stores at Cape Town V&A Waterfront and Johannesburg Sandton City will feature dedicated Botlierskop-inspired window displays, showcasing select items from the Guess Home décor collection.