As part of this partnership, Tata CLiQ will be the official retailer of GUESS JEANS in India, expanding its retail presence across physical stores along with digital storefronts, thereby building an omnichannel presence for the brand.
Guess Inc is launching GUESS JEANS in India through a long-term franchise partnership with Tata CLiQ. The brand will build an omnichannel presence with physical and digital stores. Focused on sustainability, GUESS JEANS introduces AIRWASH technology, reducing water and energy in denim production. The partnership aims to expand the brand's reach and offer affordable and stylish denim.
Nicolai Marciano, director of new business development at Guess Inc., conceived and launched the GUESS JEANS brand. Known for its quality, style and commitment to sustainability, GUESS JEANS is set to captivate the discerning Indian consumer. The brand's association with Tata CLiQ ensures a seamless shopping experience, allowing fashionable people to effortlessly access the latest collections.
The partnership between GUESS JEANS and Tata CLiQ will play a crucial role in expanding distribution channels, supporting GUESS JEANS' strategy of rolling out its store network across the country. This expansion marks an important milestone, not only for GUESS JEANS but also for GUESS? Business Inc.
Nicolai Marciano, director of new business development, Guess Inc.., said: “As the next step in our global growth initiative for GUESS JEANS, we look forward to a prosperous and rapidly expanding partnership with Tata CLiQ, which is part of the Tata Group in India. The legacy, heritage and innovative outlook of our brand Denim, along with Tata Group's local knowledge and experience, ensure a strong and long-lasting partnership GUESS JEANS will complement and create significant incremental growth in India for GUESS Inc's portfolio by targeting. a new customer with affordable products, a casual aesthetic and a modern communication strategy. We are confident that the reinvented GUESS JEANS brand, accompanied by our innovative GUESS AIRWASH technology, has long-term potential within the Indian market.”
Commenting on this association, Gopal Asthana, CEO, Tata CLiQsaid, “At Tata CLiQ, our mission is to partner with renowned global brands that align with the aspirations and needs of consumers in the country. We are delighted to be the preferred partner of GUESS JEANS for its launch in India. With our vision shared of offering fashionable products and innovative shopping experiences to consumers, we at Tata CLiQ are committed to offering an elevated brand experience across different channels. We look forward to building and growing the brand by strategically strengthening its omnichannel presence across the global. country”.
Founded on the casual style that is the heart of the Californian lifestyle, GUESS JEANS refines the wardrobe classics central to the brand's heritage, focusing on seasonless core styles, from outerwear and knitwear to denim. The brand offers a wide range of denim styles for both men and women. From classic straight-leg jeans to contemporary slim fits, each piece embodies the brand's signature combination of timeless appeal and modern edge.
GUESS JEANS reconnects with the essence of the brand that changed denim culture. The timeless offering reimagines and refines the authentic West Coast wardrobe personified by GUESS through contemporary values and vision. When the Marciano brothers founded GUESS in 1981, they introduced the stonewashing process that would transform the face of denim forever. Its modern counterpart, GUESS AIRWASH is the future of denim: a cutting-edge technology that recreates the stonewashed look through a sustainable lens.
In 2024, Nicolai Marciano and GUESS JEANS worked with Jeanologia to reinvent the brand's own manufacturing mechanics, creating the innovative and sustainable GUESS AIRWASH technology. GUESS AIRWASH largely replaces the water used in stone washing with air and bubbles. This practice, which also eliminates the use of pumice, significantly reduces the water and energy consumption of stone washing.
GUESS JEANS encompasses an entire wardrobe with GUESS AIRWASH denim as the focal point.
Note: The headline, ideas and image of this press release may have been refined by Fibre2Fashion staff; the rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
