Guess brings luxury brand experience to the coast of Portugal

American Fashion Etel Guess is carrying its exclusive talent to the southern coast of Portugal this summer, transforming Purobeach Vilamoura into an escape from the brand beach. As part of its growing European summer series, Guess Beachfront's experience combines the style, leisure and lifestyle brand in one of the most exclusive coastal places of Algarve.

As part of the brand change, the Beach Club has been completely adorned with the characteristic style of Guess. Solar sun loungers, parasols, cushions, sofas and bars accessories now have blue accents and the 4G monogram badogram, creating an elegant and ready -to -photograph atmosphere.

Guess Beachfront's experience is not new to Europe. Vilamoura joins a list of summer access points where Guess has left its brand, including Ibiza, Sardinia, Positano, Forte Dei Marmi, çeşme and Bodrum.

“This project reflects our commitment to strengthen the Guess brand in key international markets,” said Paul Marciano, creative director of Guess. “By collaborating with some of the most emblematic beach clubs in Europe, we are not only building the presence of a brand, but we are creating a complete lifestyle experience that combines fashion, travel and luxury.”

Founded in the early 1980s by the Marciano brothers, the company based in Los Angeles continues to evolve its global footprint. In its 2025 Fiscal Year, Guess reported sales of $ 3 billion (more than € 2.7 billion), which marks an increase of 8% year after year.

In Portugal, Guess currently operates 18 premium retail locations and four starting stores, continuing its strong performance in southern Europe.