Gucci will show its cruise collection in London in May

Gucci returns to London, after having shown in Westminster Abbey in 2016. The Italian luxury brand, owned by Kering, has decided to present its next cruise collection in Europe, after having done so in Seoul last year. Gucci will show its Spring 2025 pre-collection in London on May 13, at a location that has not yet been revealed.

“The choice of venue pays tribute to Gucci's deep connection to the British capital, intrinsically linked to the brand's heritage, and offers new opportunities to delve deeper into the integral role the city has played in shaping the narrative of the brand. brand throughout its storied history,” Gucci said. in a press release.

The brand indicated that London played a key role in Gucci's early years, as it was in this city that founder Guccio Gucci was inspired to establish his future house. In 1897 he worked as a porter and elevator operator at the Savoy Hotel, becoming familiar with the style and tastes of elite international travelers, especially in matters of luggage. Returning to Italy, he founded his leather goods company in Florence in 1921 and later opened the first Gucci store on the city's Via della Vigna Nuova.

The London fair will present creative director Sabato De Sarno's first cruise collection for Gucci. In May 2023, the brand unveiled a cruise collection designed by its in-house design studio in the main courtyard of Seoul's Gyeongbokgung Palace. Alessandro Michele had chosen the 13th century citadel of Castel del Monte, in Andria, in the Italian region of Apulia, as the venue for his latest Gucci cruise collection show. A few years earlier, he had also opted for London, presenting the Gucci cruise collection show in the cloisters of Westminster Abbey in 2016.