Gucci will present the Cruise 2026 collection in the Gucci file in Florence

Gucci announced on Thursday that its Cruise 2026 collection will be announced in the Historical Archive of the House in Palazzo Settimanni On through Delle Caldaie.

Located in the city's Oltrarno district, the site houses the Gucci archive and will serve as a backdrop for the next show.

Acquired by Gucci in 1953, Palazzo Settimanni has long played a central role in the history of the camera, including as a workshop, exhibition room, factory and, since 2021, such as the archive, where the most emblematic creations of the brand are preserved and reimmed.

“Back to Florence, and specifically to Palazzo Settimanni, is a tribute and a statement of intention,” said Stefano Cantino, CEO of Gucci.

“The file is not simply a deposit of our past; it is a vital space where Gucci identity codes are preserved and reinterpreted through a continuous dialogue. Presenting the Cruise 2026 collection here reaffirms our link with the cultural and artisanal heritage that defines us, while projected in the future with coherence and ambition.”

The choice of location represents a return home for the house, which was founded by Guccio Gucci in Florence in 1921. Today, the presence of the brand in the region remains strong through Palazzo Gucci, Gucci Artlab, Gucci Osteria and its production centers in Casellina.

As part of the initiative, Gucci will also support the city's cultural and civic life by contributing to the 2026 edition of Estate Fiorentina, the Annual Summer Festival of Florence and participate in the reurbing of Parco delle Cascine, the largest historical park in the city.

The mayor of Florence, Sara Funaro, praised the announcement: “The relationship between Gucci and Florence is deep. Despite the international success of the camera, this link has never been broken. This event marks a return home for a brand that, in the truth, never really left, since it has always preserved and encouraged its roots through its production centers and the iconic sites that enrich our city. Florence of Florence in Florence in Florence in the central role in the role of the leaders, thanks to the fashion games to the Azuías of the fashion leaders.