Gucci will present Design Ancora during Milan Design Week 2024, which will take place from April 15 to 21. Design Ancora is the occasion for Gucci creative director Sabato De Sarno to define the multifaceted meaning of iconicity at the intersection of the strong legacies of design masters and brands. The golden age of Italian design has contributed to spreading Italian mastery throughout the world, through craftsmanship and mass reproduction.
The project will showcase a special edition of five objects from a bygone era that are symbols of Italianness, and even more so of Milanism, with the intention of representing contemporaneity through the interpretation of their iconicity, Gucci said in a press release. .
Architect Guillermo Santoma will contribute to the special project and bring his international vision by designing the space to display the products, which will subsequently be available for purchase on the Gucci website after the presentation.
Fiber2Fashion (RR) News Desk
