Gucci returns to the mixed show format

Gucci has chosen to return to mixed shows. The Italian luxury brand owned by the Kering group will once again show its men's and women's collections together at the Milan women's fashion weeks, in February for Fall/Winter 2025-26 and in September for Spring/Summer 2026. In addition to the two main seasons Gucci will organize a third mixed show for its cruise 2026 collection, which will be presented on May 15 in Florence, as the brand recently announced.

“The Fall/Winter 2025-26 show will inaugurate a triptych of key events, during which the house will unveil its collections through a coherent, elegant and thoughtful narrative, in accordance with the creative vision of Sabato De Sarno. “These events are a unique opportunity to express your vision, fostering an ongoing conversation between the men’s and women’s collections,” Gucci said in a press release.

The mixed show format was previously adopted by Gucci in 2017, under the auspices of its former creative director Alessandro Michele. Immediately after Michele's departure, Gucci returned to the runway in January 2023, showing its men's collection alone, without women's clothing, and presenting the women's collection in February.

Gucci, which is still going through difficulties, has not given any further explanations about this new strategy. The brand's revenue fell 26% to €1.64 billion in the third quarter. Gucci is in the midst of an organizational overhaul and carried out a major top management shake-up in early October, naming Stefano Cantino as its new chief executive. At the end of December, Valérie Leberichel will take charge of Gucci's communications.