Gucci, the fashionable house born in Florence owned by Kering, will return to its hometown to present the Cruise 2026 collection with a show in the brand of the brand inside Palazzo Settimanni, located in Via delle Caldaie.
“Returning to Florence, particularly Palazzo Settimanni, is both a tribute and a statement of intention,” said Stefano Cantino, CEO of Gucci. “The file is not only the guardian of our past, but a dynamic space where Gucci identity codes are intertwined and renewed through constantly evolving interpretations. Presenting the Cruise 2026 collection means here it means renewing our connection with our cultural and artisanal roots, projecting them with coherence and ambition towards the future.”
Located in the heart of the district of Oltrarno de Florencia, Palazzo Settimanni has belonged to Gucci since 1953. During the decades, it has housed workshops, workshops and exhibition rooms. Since 2021, the historic building has also served as the home of the Gucci archive, restored moderately to show the richness of its layer architecture and preserve the most iconic creations of the Maison.
The mayor of Florence, Sara Funaro, expressed pride when organizing the event:
“We are proud to organize the show of the Gucci Cruise Collection in Florence, an extraordinary event in the city where the brand was born, and in the place that best tells its history, the archive in Palazzo Settimanni, in the charming and distinctive district of Oltarrno.”
“A location full of history and meaning, located in the part of the city where the artisanal vocation feels and present more deeply: a solid trait of identity that we are committed to improving. The link between Gucci and Florence is deep and has never been broken despite the international success of the Maison.”
“This will be a return home for a brand that, in reality, never left this home, a brand that has always kept its roots alive and constantly strengthened its relationship with our region, not only through important production centers but also through iconic locations that have enriched the streets of our city.”
“This event also highlights the central role of Florence in the fashion system, thanks to excellence such as the Gucci Maison. We are talking about a crucial sector for our local economy, which is going through a complex moment, but it has always been rich in great experience and capable of facing present and future challenges.”
Together with the 2026 Cruise Show, Gucci will reaffirm its commitment to Florence by contributing to the redevelopment of the Fiorentina 2026 Fiorentina 2026 and Parco delle Cascine cultural initiative.
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