With the blue skies shining through the vast windows of the glass front in its location in the corner in the Meatpacking district, the new Golden Goose store marks a new era for the brand in New York city. The integral space exclusively shows the brand's central pillars along with new additions, distinguishing Manhattan's store from its other global locations. Fashionnetwork.com spoke with Silvia Merati, CEO of the Americas of Golden Goose, about the last opening.
To begin the first weekend festivities, the press and the influencers were invited to space, which was animated and bustling on Thursday afternoon, with celebration events planned at night. The brand was associated with the anxiety of the Social Network Platform of Culture 90 to align with its community and nervous values.
The Meatpacking store offers customization and customization services, which gives space an workshop environment. The guests of New York theme designs in clothes on clothes, while others explored the area, immersing themselves in the “purchasing center” shopping center “, evokes the store.
According to Merati, the new location is aligned with the spirit of the brand. “We chose the meat pocket area because historically, it was full of artisanal businesses: people worked with their hands, such as meat butchers here. Then, it became a community. Handalized, the community, tradition and innovation are keywords for our brand. It is also raw and industrial, which is close to our DNA,” he told Fashionnet.com. The brand is based in Marghera, Venice, Italy. He also pointed out that being close to the Whitney Museum draws the pedestrian traffic of artistic mentality.
“New York was the first place where we opened a Golden Goose store outside Italy. We wanted to return something to New York for their support,” he added. The brand, originally recognized by the fine tailoring and sportswear, jumped to global fame after launching its Star Motif shoe in 2007. An association with the 2017 Carlyle Group to 2020 promoted its growth.
Among the most prominent aspects of space is the concept with Amore of the brand, which premiered as a store in the store in Selfridges London. Now occupying part of the New York store of 4,424 multiple level, 4,424 square feet, offers memories inspired by New York and customization features. These include laces adorned with great charms with the theme of apples and false flowers to create bouquets, with plans to organize a community floral workshop as part of the opening weekend.
A DJ turbine plate configured with Vinyl Records invites visitors to try their luck at Spinning Music. Coffee and sweets, seasonally rotated, will also be available.
On the back of the store, a large rustic wooden table anchor anchor the customization wall, where services such as cobblestones and remake are introduced. However, Merati clarified that these services are carried out in the “front” store of Golden Goose of the brand in Soho, which focuses on sustainability.
Personalization occurs in real time in the new location, thanks to the artisans Golden Goose Dream Maker, who work directly with customers in custom shoes designs. The options include the placement of stars of the firm, Swarovski crystals, hand -painted details and other creative elements.
For buyers looking for unique pieces without waiting, the store offers prefabricated “co-creation” styles. Artisans are especially trained through the Italian Artisan Academy of Golden Goose.
“They love this creative work because they are making customers happy with personalized designs, offering instant gratification and collaborating in unique pieces at the time,” Merati said.
“This is the concept of store 2.0. You can change or rebuild things: cables, patches, embroidery. You can change the socks, print a shirt and create an outfit. Each piece in the store can be customized,” he added.
The store also includes large seats, nostalgic design elements and a high sneakers that invites customers to relax and buy.
“We want to create a space where our community can disconnect. They can pose for photos, meet others and have fun. This is not just a commercial space, it is a place where people can spend time together,” Merati said. A launch of a company described the new location as a “community center, with basic products and local cultural personalities that capture the sand and glamor of the Big Apple.”
The initial celebrations concluded with a private party in People's in Greenwich Village, a popular veiled place in a residential house.
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