Giorgio Armani debuts in Saudi Arabia while Diriyah Company Lanza Armani Residences Diriyah

The expansion of fashion and luxury brands in real estate continues. Today, the DIRIYAH company of Saudi Arabia announced the debut of the design study of Giorgio Armani in Saudi luxury real estate with the launch of Armani Residences Diriyah, located in the iconic “City of the Earth” on the outskirts of Riad.

The announcement was made during the participation of Diriyah Company in Mipim, the International Urban Environment Festival, in Cannes.

These 15 exclusive residences will have custom interiors selected by Giorgio Armani, who has reinterpreted the Najdi architecture with a contemporary approach to celebrate the centenary inheritance of Diriyah.

The residences, located in Diriyah Square, will be next to the future Armani Hotel Diriyah, which began the construction in November 2024. The hotel will offer 70 luxury rooms, two high -hour restaurants and a premium spa, with suites with private spa and pools areas.

The residences will be divided into three different design concepts: the residences of the palm, the botanical residences and the real penthouses, ranging from 1,200 to 1,900 square meters. Each residence will include three private suites, elegant areas of life and dining room, family spaces, a library and a private pool.

A striking staircase will connect the individual residences called “Torre de la Luz” and will be completely furnished and accessed by Armani/house, including kitchens and bathrooms designed. They will also have a lobby, a private elevator and direct access from a reserved underground parking area.

Real attic will offer exclusive outdoor spaces, which include private pools, a yoga terrace, cabins and barbecue areas in all upper level units framed by meticulously designed gardens and landscaped terraces.

Residents will have access to the premium services of Armani Hotel Diriyah, which include a pool, gym, business hall, Armani study and internal gastronomic services. In addition, they will benefit from a variety of services included under an annual rate, such as janter 24/7, Valet parking, courtesy Buggy service between the residence and the hotel, a dedicated administrative team and routine maintenance, including daily cleaning of private pools.

Housing owners will enjoy exclusive privileges, including priority reserves in Armani restaurants, coffees and hotels worldwide, a dedicated consultant from Armani/Casa for Purchases and Custom Design Councils, Invitations to Special Events of Armani/House and Priority Access to New releases of Armani/House products.

Armani Residences is the latest incorporation into the prestigious collection of the Diriyah brand, which already includes Baccarat Residences Diriyah, Corinthia Residences Diriyah, Raffles Residences Diriyah, the residences of Ritz-Carlton Diriyah and the Ritz-Carlton Signature Diriyah collection, total of 300 luxury residences.

Founded in 2022, Diriyah Company is part of the Giga project portfolio of the Public Investment Fund (PIF) and is responsible for developing Diriyah, placing Diriyah Square as a luxury and hospitality center. The company is exploring more opportunities to introduce Armani new experiences to the city of the Earth and expand the offers of restaurants, retailers and lifestyle.

Armani Residences Diriyah is part of Diriyah Company's residential strategy. Once completed, it will accommodate more than 100,000 people, including workers, students and visitors, in a diverse mixture of cultural, entertainment, retail, hospitality, education and residential spaces. Initial openings include Bujairi Terrace, the new Riyaded Premium meter center with more than 20 international and local restaurants overlooking AT-TUROIF, and Bab Samhan, a luxury collection hotel that offers an exclusive experience with panoramic views of Wadi Hanifah.

What exactly is I said? It is the main historical, cultural and lifestyle destination of Saudi Arabia and key to the Vision 2030 Plan of the Kingdom. Located only 15 minutes from the center of Riad, this 14 km² area is unique historical importance such as the birthplace of Saudi Arabia, with origins that date from 1727. Diriyah is becoming an urban community for mixed use in an authentic style of Najdi. In the heart of the project is AT-TUROIF, a Unesco World Heritage Site since 2010, preserving the old mud brick capital of the first Saudi state, which dates back to 1766.

Established more than 25 years ago, Armani/Casa is a luxury domestic decoration mark born from Giorgio Armani's vision of creating a warm, harmonious, highly comfortable and sophisticated retreat. Today, Armani/Casa offers everything from furniture and accessories to fabrics, wallpapers and kitchen and bathroom systems.

Since 2004, the Interior Design Study Armani/Casa has provided comprehensive interior design services for private clients and real estate developers. Its portfolio includes residences in cities such as Miami, London, Beijing, Tel Aviv, Manila, Mumbai, Istanbul and Mexico City. Armani/Casa operates in 29 countries worldwide and has 40 retail locations.