Germany's Hugo Boss remodels its structure with men's and women's clothing units

HUGO BOSS is establishing a new organizational structure with two powerhouses dedicated to men's and women's fashion. The new setup is designed to ensure a gender-specific experience across all brand and product areas, unlock synergies and drive efficiency and collaboration between the two brands, BOSS and HUGO. In this way, it supports the company's CLAIM 5 TOUCHDOWN strategy presented in December and lays the foundation for future growth, especially in the area of ​​women's clothing.

As part of this transformation, Kerstin Dorst will take on the newly created position of senior vice president of the women's fashion business unit from January 15, reporting to HUGO BOSS sales director and deputy CEO Oliver Timm. Dorst joins HUGO BOSS from Tory Burch, where he spent more than 10 years in New York and played a key role in the growth of the brand's core collection and sportswear. Prior to Tory Burch, he worked at Adidas for over five years in Germany and Asia, helping to launch the brand's premium SLVR sportswear line, among others. In his new role, Dorst will also oversee the creative direction of the womenswear collections, working closely with Marco Falcioni, creative director of HUGO BOSS.

Hugo Boss is introducing separate menswear and womenswear business units to strengthen the gender-specific experience, unlock synergies and support its CLAIM 5 TOUCHDOWN growth strategy. Kerstin Dorst will join as senior vice president of the women's fashion business unit from January 15, reporting to Oliver Timm, while Christian Schwinn continues to lead men's fashion at Boss and Hugo.

“With the new organizational structure, we are reshaping our business units to strengthen our focus on women's fashion and lay the foundation for future growth. The new setup will allow us to address gender-specific preferences even better and offer collections with a true customer-centric approach in both areas in the future,” he said. Oliver Timm, Sales Director and Deputy CEO of HUGO BOSS. “In this context, I am pleased to welcome Kerstin Dorst in the newly created role for women's fashion. Her extensive international experience and deep knowledge will play a key role in taking our women's clothing business to the next level in the coming years.”

The BOSS Menswear business will continue to be led by Christian Schwinn, who will also assume responsibility for HUGO Menswear as Senior Vice President of the Menswear business unit.

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Fiber2Fashion News Desk (RM)