Boss proudly presents its Fall/Winter 2025 brand campaign, putting a bold emphasis on the “be” on its iconic “Be Your Own Boss” platform. In the hearts of this new and exciting chapter there are two electrifying talents: Aaron Pierre, the English classic training actor and the next DC Studios superhero, and Ishaan Khatter, the Indian actor and dancer who takes Hollywood for an assault with his leading role in the Cannes Film Festival of 2025, Darling Homebound.
These two rising stars embody the impulse, determination and vision needed to “be the next” boss, carrying their unique energy and ambition at the forefront of the campaign. They are bound by talents of family bosses who are emerging, breaking limits and leaving their mark on cinema, sport, music and fashion: S.Cups, the K-Pop superstar and seventeen K-Pop leaders; Taylor Fritz, the fastest star in the professional tennis circuit; and Amelia Gray, one of the most wanted new faces in the fashion industry.
With Aaron Pierre and Ishaan Khatter bringing new perspectives and S.Coups, Taylor Fritz and Amelia Gray continuing their inspiring trips with the brand, the autumn/winter 2025 campaign is a powerful celebration of ambition, self -expression and the implacable search for greatness. Together, this diverse cast represents the spirit of those who strive to define their own paths and inspire others to do the same.
The campaign film captures the five talents that travel through a symbolic tunnel, moving towards a bright light that represents its aspirations and achievements. As they emerge, the intimately filmed portraits reveal their individuality, designed in the elegant, texturally rich and tonally harmonious aspect of the Boss Fall/Winter 2025 collection. Each star shares its personal interpretation of what it means “to be the next” boss “, and reveals who strives to become.
With its new collection, Boss provides wealth and warmth to the coldest months with emphasis on key tonal combinations: a vegetable palette of sage and marginal gray oscillos in contrast to decadent chocolate tones. This surprising spectrum of tones elevates the mood of the campaign and communicates the elegant cohesion found in the Boss cold climate aspect.
License products, which include chief watches, jewelry and glasses, also appear in the campaign, with S.Coups, Fritz and Gray appearing in the most freshst optical and sun and sun frames of the next season. Gray also joins the Dutch model Parker van Nonord to show more prominent watches and the selection of jewels next season.
The campaign will be supported by a 360 degree marketing campaign amplified in large -scale outdoor advertising in key cities around the world. Digital and static advertising fences in high -traffic areas will take the Boss Fall/Winter 2025 campaign to a wide audience.
The Boss Fall/Winter 2025 collection will be available at Boss Stores Worldwide, on Boss.com and through wholesale partners.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Boss presents his autumn/winter 2025 campaign, highlighting 'Be your Own Boss' with the rising stars Aaron Pierre and Ishaan Khatter, joined by S Coups, Taylor Fritz and Amelia Gray. The campaign film shows ambition and individuality, designed in rich tones of sage, gray and chocolate. The campaign is backed by Global 360 ° Marketing and will be available in stores and online.
Fiber2Fashion News Desk (HU)
