Naomi Campbell is a fashion icon and a pioneer of empowerment and inclusion who lives her life as a genuine BOSS. Since she first appeared in the Fall/Winter 2022 global campaign, the brand has leveraged her synergistic relationship and is proud to present Naomi x BOSS, a capsule collection dedicated to sophisticated and contemporary travelers. Designed in close collaboration with the supermodel, the collection plays an important role in the brand's growth acceleration strategy in womenswear.
Inspired by Naomi's fast-paced lifestyle, the capsule features iconic, laid-back essentials that fit into the 24/7 wardrobe of a BOSS: a confident, unapologetic and fearless woman. to leave their mark on the world. Combining modern silhouettes with the brand's signature tailoring, the range features sophisticated outerwear, adaptable stretch pieces, premium athleisure styles and trend-setting footwear. Featuring luxury fabrics including cashmere, cupro and luxury jersey, the collection is imagined in a palette of almond, black and white with hints of deep purple. The capsule uniquely incorporates innovative technological fabrics, intended to make life a little easier. It offers practicality without compromising style, ensuring that each piece has a purpose beyond mere aesthetics.
“In the collection you will find pieces that are versatile and comfortable. These are the kind of pieces that reflect my own lifestyle: always ready for the next adventure, but never compromising on style. “There is also an anti-wrinkle feature, which means you can be on the go without worrying about wrinkles, and also an anti-stress design on the fabric.” saying Campbell.
“It is always an honor to work with Naomi. She was very involved and passionate about this project from the beginning. Of course, it was her idea to create a travel-themed collection, based on her own experiences, tastes and personal preferences. She knows what she wants and shared significant creative input throughout the development process, blending BOSS fashion codes with her own iconic style. “We had a lot of fun collaborating, working outside our comfort zones, and leaning on each other to gain insight into specific design challenges while bringing her unique vision to life through the lens of BOSS,” he said. Marco Falcioni, senior vice president of creative direction at HUGO BOSS.
The collection will launch on February 15 globally in BOSS Halo stores and with special pop-ups with key partners including Selfridges, London and Bloomingdales New York, supported by a 360-degree marketing campaign amplified on social media and a large-scale outdoor advertising campaign.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
A dynamic capsule collection, Naomi x BOSS epitomizes empowerment and style. Inspired by Naomi Campbell's fast-paced lifestyle, the range includes versatile basics that combine modern silhouettes with exclusive tailoring. Made from luxurious fabrics and an elegant palette, the collection features innovative technologies to deliver practicality without compromising style.
Fiber2Fashion News Desk (HU)
