Understanding that more than three-quarters have experienced clothing or footwear issues during bodyweight or weight-bearing exercises, each piece in the Adidas Training SS24 Strength collection is made in part from recycled materials and is designed to allow athletes to Athletes feel their strength. Featuring Adidas material constructions such as Aeroready technology, which uses wicking and sweat-wicking materials to keep athletes dry, and Adistrong technology, developed from athlete insights and body mapping studies, the high-performance release includes Dropset 2 footwear, RRD Impact Bra and Optime Power Leggings, Adidas said in a press release.
Adidas Training and Bumble have joined forces to combat bullying in the gym and present the SS24 Strength collection. The collection incorporates Adidas technologies such as Aeroready and Adistrong for optimal performance. In particular, the Dropset 2 shoe, RRD Impact bra, and Optime Power leggings prioritize stability, fit, and support during workouts.
The Dropset 2 shoe is designed to provide stability and support for every movement, with a low midsole for a firm base, essential for maintaining proper form during powerful movements. RRD Impact Bra is made with layered silicone technology, designed to conform to the wearer's body, providing fit and shape for all-day confidence. The Optime Power Leggings are also made with layered silicone technology and constructed with a high waist and squat-proof material from Adidas' Adimove that strikes the balance between stretch and support for a sleek, next-to-skin feel.
“At Adidas, we know that next-generation athletes can be pressured by negative self-talk that can be a barrier to training, so it's important to us to dismantle these self-limiting beliefs with community-first solutions. Partner with Bumble , a plataform ” Aimee Arana, Adidas Global, General Manager, Sportswear and Trainingsaying.
“Every day, people from all over the world come together on Bumble and Bumble For Friends to connect over shared interests and we know that physical and mental health are two of the most important. Teaming up with Adidas Training for our new badge of interest 'Gym Buddy' helps Encourage emotional support and empowerment as the basis of a connection, whether romantic or platonic, to challenge bullying or the intimidation of showing yourself as you are,” she said. Olivia Yu, Global Vice President of Partnerships at Bumble.
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