In terms of its scope, the collaboration is the first of its kind for BOSS Menswear and will offer innovative and captivating designs that reflect the style and aesthetic values of David Beckham and BOSS, appealing to a wide global audience.
Hugo Boss has launched a long-term global design collaboration with David Beckham. This partnership marks the first of its kind for BOSS and focuses on both formal and casual menswear. Beckham will play a key role in the design and capsule collections, starting with a global campaign in Fall/Winter 2024 and the first collection debuting in Spring/Summer 2025.
Over the coming seasons, the strategic partnership includes capsule and seasonal collections designed and curated by David Beckham, with David leveraging his long-standing style credentials at all stages of the conception and design process. The collections will embody his signature style, as well as BOSS's 24/7 premium lifestyle positioning and commitment to excellence, the highest quality and superior design. The collaboration will focus on formal and casual menswear and the first collection will be presented to consumers in spring/summer 2025. David already appears in the brand's global campaign in autumn/winter this year.
“David Beckham is a true global icon in both sport and fashion. With his distinctive entrepreneurial spirit and genuine passion for fashion, he perfectly embodies the values of our BOSS brand. “We are looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership.” said Daniel Grieder, CEO of HUGO BOSS.
“Over the past few years, I have wanted to invest more time in design and fashion, but I wanted to make sure I collaborated with a brand and team that could deliver something truly global and impactful. I have really enjoyed the collaboration with BOSS so far and have been impressed by the team's ambition, creativity and desire for excellence. “I look forward to sharing what we've been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership,” he said. David Beckham.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
