“We would like to thank Nadia for her great contribution to further increasing the brand value of BOSS and HUGO and wish her all the best for her personal and professional future,” he says. Daniel Grieder, CEO of HUGO BOSS. “At the same time, we are very pleased to have found an excellent successor in James, who brings extensive experience as a marketing leader in several global companies. With your experience, you will further develop our customer-centric approach and continue to create unique customer experiences in marketing, supporting our mission of turning customers into fans. “We are confident that James will build on the strong foundation we have established over the past few years to further drive the success of our brands.”
James Foster spent over 13 years at Adidas in various global marketing and general management roles, following which time he was Global Marketing Director and Chief Marketing Officer of IKEA Retail. Most recently, he was Head of Marketing for the EMEA region at Netflix, leading his team from Amsterdam.
James Foster is Hugo Boss' new senior vice president of global marketing, effective January 2025, succeeding Nadia Kokni, who left in December 2024. Foster brings experience from Adidas, IKEA and Netflix. CEO Daniel Grieder thanked Kokni for his contributions and expressed confidence in Foster's ability to enhance the brand's customer-centric approach and strengthen its success.
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Fiber2Fashion News Desk (RM)
