The collaboration reimagines everyday streetwear staples – sweatshirts, utility pieces, t-shirts, denim and accessories – with a bold, graphic-driven sensibility that's unmistakably New York. The collection and campaign, brought to life through Awake NY's distinctive style, reflect the rich diversity that has defined the city's cultural landscape, reinventing Gap's most beloved essentials through Awake NY's contemporary lens.
Gap has teamed up with Awake NY on an intergenerational streetwear collection for adults and kids, launching on March 27, 2026. Inspired by the Gap archives and '90s New York City culture, the collection reinterprets classic staples with bold graphics. Celebrate the city's diversity, family and creative communities through a campaign featuring local artists and founders.
“Gap has always been synonymous with self-expression and modern American style,” he said Mark Breitbard, president and CEO of the Gap brand. “Partnering with AWAKE is one of the ways we bring our heritage into today's cultural conversation. By combining their New York perspective with our iconic roots, we celebrate individuality and continue to show up in unexpected places.”
The Gap × Awake NY campaign, photographed by Elissa Salas and HIDJI WORLD, celebrates the intergenerational bonds of families of all types, from those we are born into to those we create. The campaign features an ensemble of New York creatives including Angelo Baque and family, the team behind Frenchette, Potluck Club co-owner Cory NG, artists Planta Industrial and other local creators who embody the self-expression and storytelling at the center of the collaboration.
“Growing up in Queens in the '90s, Gap was part of the everyday uniform: democratic, simple and for everyone,” he said Angelo Baque, founder and creative director of Awake NY. “This collaboration is about honoring that era of New York: the creativity, the diversity, the families and communities that shaped the way we dress and express ourselves. Partnering with Gap, and its global scale and reach, allows us to bring that New York energy to audiences around the world. Reinterpreting Gap icons through the lens of Awake NY comes full circle.”
The collection brings Awake NY's signature graphic treatments and statement-making design perspective to Gap's nostalgic essentials: encompassing logos and heavy GapSweats fleece, reimagined denim and cargo silhouettes. Pops of color, bold polka dots and colorful checks energize the assortment, along with a sports-inspired t-shirt, a limited-edition '47 Brand Gap × Awake NY New York Mets cap and an exclusive co-branded blanket. Prices range from $18 to $268.
The Gap × Awake NY collection launches Friday, March 27 at 12 pm ET / 9 am PT on gap.com and in select Gap stores, including:
- The Grove at Farmers Market – Los Angeles
- Garden State Plaza – Paramus, New Jersey
- 2 Folsom Street – San Francisco
- Times Square – New York
- Iron – New York
- Limited styles available at Awake NY flagship store
Note: The headline, ideas and image of this press release may have been refined by Fibre2Fashion staff; the rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
