French fashion brand Hermes reopens 3 stores in Beijing

Hermes has announced the reopening of one of its three stores in Beijing. The house affirms its presence in the country with each of its thirty-four stores paying tribute to Chinese culture. At the relocated store from the renowned SKP shopping center in Beijing's central business district, visitors are invited to discover the contemporary interpretation of Hermès' sixteen crafts in a space that draws inspiration from traditional Shan Shui paintings and pays homage to the landscape mountainous of the region.

Embedded in a textured stone façade, a linear pattern evoking brushstrokes is sculpted into the rocks, recalling the gradual erosion of mountains by waterfalls. Day and night, light captures each groove, creating a play of shadows.

Hermes has reopened its Beijing store in the SKP shopping centre, combining contemporary design with traditional Chinese elements. The space, designed by RDAI, features Grecques lighting, Faubourg mosaic and an oak-clad staircase. Silk, perfumes and women's jewelry occupy the first floor, while men's clothing and home goods are on the upper level.

Both entrances feature the signature Grecques lights, the iconic Faubourg mosaic and a sweeping view of the central staircase, which is clad in oak and flows like a river linking the two floors. Upon entering through the main entrance on the first floor, the universe of feminine silk is flanked, on one side, by perfume and beauty and, on the other, by the jewelry collection, wrapped in aquatic layers that evoke the nearby peaks. , an allusion to local art. . Later, the visitor discovers jewelry, the feminine universe, as well as leather goods and equestrian items. The upper level houses the men's universe, from ready-to-wear and silk to the leather, shoe and homeware collection. Both floors offer guests fitting rooms and a private lounge.

Designed by Parisian architecture agency RDAI, the store represents a convergence of uniqueness, heritage and innovation. Interpretations of landscapes and traditional Chinese art merge with clean lines, tactile materials and a natural palette of ochers, sands and watery blues. Islands of marine-hued carpets between terrazzo floors echo the water flowing from lakes located high above Beijing, the company said in a press release.

The décor is enhanced by a curated collection of artworks from the Émile Hermès collection, which are harmoniously combined with images from Hermès' contemporary photography collection. These include historic equestrian oil paintings by German artist Johann Elias Ridinger along with Riverbank, Qutang Gorge, Yangtze Valley, China, a contemporary print by French landscape photographer Maxence Rifflet, which playfully brings Shan Shui art to life.

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