On January 22, 2024, Balenciaga announced Kim Kardashian as its brand ambassador. The announcement comes accompanied by a portrait of the documentary photographer Platon.
French luxury house Balenciaga names Kim Kardashian as brand ambassador, solidifying their long-standing relationship. Kim expresses enthusiasm for the innovative and modern approach of the historic fashion house led by Demna. The ad includes a portrait of Plato, highlighting Kim's important role in Balenciaga's fashion moments.
Over the years, Kim Kardashian walked in Balenciaga's 51st Couture show, accompanied Demna to the 2021 Met Gala wearing a custom Balenciaga, attended Balenciaga shows, and co-starred in several campaigns.
“For several years now, Balenciaga designs have been part of my many looks and some of my most iconic fashion moments. This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under the direction of Demna. For me, this long-lasting relationship is based on mutual trust and a commitment to doing the right thing. “I am excited about this next chapter for the brand and becoming its ambassador.” Kim says of her new appointment.
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Fiber2Fashion News Desk (HU)
